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Suharni Bt. Maulan
Assistant Professor

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Suharni binti Maulan obtained her Bachelora??s degree in Economics from the International Islamic University Malaysia (IIUM). For her excellent achievement in her study, she was the recipient of the PNB Award (best student for Economics, Kulliyyah of Economics and Management Sciences, IIUM) and bronze award by Bank Negara Malaysia. Pursuing her interest in teaching, she joined a MARA college and taught subjects related to economics and management for various courses including twinning programmes with the Australian Consortium for Higher Education in Malaysia (ACHEM), University Technology Ma ... show more

  • Doctor of Philosophy - Doctor of Philosophy, Universiti Kebangsaan Malaysia (UKM)
  • Master in Business Administration - Masters Degree, Universiti Kebangsaan Malaysia (UKM)
  • Bachelor of Economics - Bachelor Degree, International Islamic University Malaysia
  • Economics, Business And Management ~ Economics, Business And Management ~ Management ~ Marketing -
  • Economics, Business And Management ~ Economics, Business And Management ~ Marketing ~ Brands Management -
BANK MARKETING 2016/2017 2017/2018 2018/2019 2019/2020
CHANNEL MANAGEMENT 2014/2015 2016/2017 2017/2018 2018/2019 2019/2020
CONSUMER BEHAVIOUR 2013/2014
INTERNATIONAL BUSINESS STRATEGY 2013/2014
INTERNATIONAL MARKETING 2014/2015 2015/2016 2016/2017 2017/2018 2018/2019 2019/2020
INTRODUCTION TO MARKETING(NON-ENM) 2004/2005 2005/2006 2006/2007 2007/2008 2008/2009
MANAGERIAL ECONOMICS 2013/2014 2015/2016 2016/2017 2017/2018 2018/2019 2019/2020
MARKETING PRINCIPLES 2004/2005 2005/2006 2006/2007 2007/2008 2008/2009 2013/2014 2014/2015
PRINCIPLES AND PRACTICE OF MANAGEMENT 2004/2005
SERVICES MARKETING 2013/2014
In Progress
2017 - Present Empirical Evidence of SMEs Using Islamic Financing - A Comparative Study for Malaysia and Indonesia
2015 - Present Identifying Priorities in Service Quality-Loyalty Relationship for Islamic Banks: An Importance-Performance Matrix Analysis (IPMA) Approach
Completed
2016 - 2016 Kajian Pemasaran Produk Penjara
Article
2019 Determining intention to buy air e-tickets in Malaysia. Management Science Letters , 9 (6) pp.933-944
2018 Measuring the corporate brand image of Islamic banking institutions. The Journal of Social Sciences Research , Special Issue (2) pp.14-21
2018 International students’ satisfaction towards internet banking at International Islamic University Malaysia: a qualitative study. Journal of International Business and Management , 1 (1) pp.1-14
2017 Service quality, value, satisfaction and future intention in medical tourism. Journal of Tourism, Hospitality, and Culinary Arts , 9 (3) pp.42-53
2017 The effect of consumer perceptions towards intention to buy air tickets online in Malaysia. Journal of Global Business and Social Entrepreneurship , 3 (5) pp.86-96
2017 An approach to Islamic consumerism and its implications on marketing mix. Intellectual Discourse , 25 (1) pp.137-154
2016 Measuring halal brand association (HalBA) for Islamic banks. Journal of Islamic Marketing , 7 (3) pp.331-354
2016 Consumers’ loyalty toward Islamic banking system: does halal brand awareness matter?. International Journal of Economics, Management and Accounting , 24 (2) pp.209-226
2006 Revisiting the relationship between organizational commitment and professional commitment: a case study of academicians in a private educational institution. Malaysian Management Journal , 10 (1&2) pp.1-17

Conference or Workshop Item

2018 Perceived spiritual brand attributes of Islamic banking institutions in Malaysia. In: The 8th International Conference on Postgraduate Education 2018
2018 Measuring the corporate brand image of Islamic banking institutions. In: 2nd Asia International Multidisciplinary Conference (AIMC 2018)
2016 The relationship marketing strategy to establish waqf in higher education institutions: Turkey experiences. In: International Symposium on Waqf and Higher Education (ISWHE 2016)
2016 Determining the intention to patronage Islamic brand restaurant: The moderating role of religiosity. In: Terengganu International Business and Economics Conference 2016 (TIBEC V)
2016 The relationship between perceived quality association and purchase intention to patronage Islamic brand restaurants. In: Regional Islamic Entrepreneurship and Business Conference (RIEBC 2016)
2015 Halal brand awareness influence on consumers’ loyalty towards Islamic banking system . In: Kuala Lumpur International Business and Social Science Research Conference (KLIBSRC) 2015
2010 The development of MHE brand equity from international students’ perspective. In: International Conference on Marketing (ICMAR 2010)

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