Staff Directory


Al Amirul Eimer Bin Ramdzan Ali

Academic Qualification

  • Doctor of Philosophy (Business Management) - Doctor of Philosophy, Universiti Teknologi MARA (UiTM)
  • Master in Communication - Masters Degree, Universiti Sains Malaysia (USM)
  • Masters in Customer Service Management - Masters Degree, Universiti Teknologi MARA (UiTM)
  • Bachelor Degree in Customer Service Management - Bachelor Degree, Universiti Teknologi MARA (UiTM)
  • Diploma in Office Management and Technology - Diploma, Universiti Teknologi MARA (UiTM)

Al Amirul Eimer Bin Ramdzan Ali (Dr.)

Assistant Professor
IIUM Pagoh Campus

KULLIYYAH OF SUSTAINABLE TOURISM AND CONTEMPORARY LANGUAGES

Other's position:

Deputy Director, Sejahtera Centre for Sustainability and Humanity


dral@iium.edu.my
4084


Area of Specialisation


  • Economics, Business And Management ~ Economics, Business And Management ~ Marketing ~ Service Marketing - Branding, Halal Branding and Marketing
  • Social Science ~ Social Science ~ Media and Communications ~ Public Relations and Communication - Corporate Communication, Public Relations
  • Economics, Business And Management ~ Economics, Business And Management ~ Management ~ Marketing


Professional Membership


  • 2022: Member of Profesional Body / Association: (Member), Institute of Public Relations Malaysia


Teaching Responsibilities


ADVANCED DEBATING (NON DEBATERS) 2020/2021 2019/2020
DATA ANALYSIS AND INTERPRETATION 2023/2024 2022/2023 2021/2022 2020/2021 2019/2020
EVENT MANAGEMENT SKILL 1 2021/2022
FAMILY MANAGEMENT 2023/2024 2022/2023
FINAL YEAR PROJECT 2023/2024 2022/2023 2021/2022 2020/2021 2019/2020
INTERNATIONAL BUSINESS COMMUNICATION 2019/2020
INTERNSHIP 2023/2024 2022/2023 2021/2022 2020/2021 2019/2020
INTERNSHIP 2 2019/2020
INTERPERSONAL COMMUNICATION 2019/2020
INTRODUCTION TO ECONOMIC 2019/2020
INTRODUCTION TO ENTREPRENEURSHIP 2023/2024
LEADERSHIP AND MANAGEMENT 2022/2023 2021/2022 2020/2021 2019/2020
PERSUASIVE SPEECH 2022/2023
PRESENTATION & CRITICAL THINKING 2019/2020
PROFESSIONAL COMMUNICATION 2022/2023 2021/2022 2020/2021
PUBLIC RELATIONS 2023/2024 2022/2023 2021/2022 2020/2021
PUBLIC SPEAKING & CONTEMPORARY ISSUES 2020/2021 2019/2020
SUSTAINABLE DEVELOPMENT: ISSUES, POLICIES AND PRACTICES 2020/2021
USRAH IN ACTION 1 2023/2024 2022/2023
USRAH IN ACTION 2 2023/2024 2022/2023


Supervision


The Relationship Between Brand Experience On Brand Love Among Personal Care And Cosmetic Customer.
Ph.D In Progress Main Supervisor
Eaw Textbook Evaluation And Students' Needs: Bridging The Gap.
Ph.D In Progress Co-supervisor
Using Social Media To Motivate Tourism Students To Improve Esp Reading Comprehension.
Master Completed 2023 Main Supervisor
An Investigation Of The Relationship Between Reading Strategies And English Reading Comprehension Performance Among Iium Engineering Students.
Master Completed 2021 Co-supervisor


Research Projects


Completed
2022 - 2023 Development of language skills module for employment to enhance economic efficiency among B40 Single Mothers and women under domestic violence in Perlis.
2022 - 2023 Critical Review of Articles of Ethics in Education From Islamic Perspectives
2022 - 2023 Colour Reading Speech Kit (Tubana Kit) as a Tool for Teachers to Apply Therapy to Students with Special Needs
2022 - 2023 Developing Effective Business Communication Module for SME Entrepreneurs under the MAIPs' Skim Agihan Program Peningkatan Ekonomi Asnaf in Perlis
2022 - 2023 INVESTIGATING COMMUNICATIVE & CREATIVE APPROACHES, CONTENT, STRATEGIES AND RISKS FOR #SAYANGIMALAYSIA TOURISM CAMPAIGN
2022 - 2023 Development of Youth Volunteer Tutoring Modules to Assist Islamic School Students in Perlis in Improving Language and Literacy Skills
2021 - 2023 Enhancing Asnaf Business Centre Sustainability via Marketing Strategy : A case in Perlis
2020 - 2021 BILINGUAL VIRTUAL TOOLKIT LET'S TWIST AS A TOOL TO IMPROVED PRONUNCIATION AMONG SECOND LANGUAGE LEARNERS
On-Going
2022 - Present Language, Persuasive Communication and Islamic Values: A Comprehensive Guide for Non-Native User of English


Award & Recognition


14 Dec, 2019 Best Oral Presenter - Chulalongkorn University International


Publications


Article

2024 TikTok as digital communication: empowering Malaysian users to enhance English public speaking skills. International Journal of Academic Research in Business and Social Sciences, 14 (1) pp. 2478-2489
2023 Enhancing social sustainability via branding strategies among personal care and cosmetics customers: the moderating role of brand visibility. Information Management and Business Review, 15 (4) pp. 306-315
2023 Exploring the attitudes of Malaysian undergraduate students towards good citizenship: a quantitative study. JASS Journal of Arts & Social Sciences, 6 (2) pp. 11-18
2023 Hold your horses! understanding the relationship between strategic change and job burnout among lecturers in Malaysian higher education institutions. International Journal of Accounting, Finance and Business (IJAFB), 8 (50) pp. 185-193
2023 The impact of communication mediators on self-objectification among Malaysians. Journal of Arts and Social Sciences, 6 (1) pp. 73-82
2023 The influences between e-service quality toward positive and opposition brand referral in Malaysia. International Journal of Academic Research in Business and Social Sciences, 13 (11) pp. 1-12
2023 University social responsibilities for English Language education in Malaysian Higher Education: community-based service learning. Journal of Arts & Social Sciences, 6, (2) pp. 19-25
2021 A CONCEPTUAL PAPER OF SPIRITUAL TOURISM MODEL (ISToM). Proceedings of the Global Tourism Conference 2021, () pp.
2021 Enhancing brand awareness via halal brand personality. Halalsphere, 1 (1) pp. 1-10
2021 Factors affecting Malaysian English Language teachers’ understanding of feedback. Journal of Language & Communication, 8 (1) pp. 1-19
2021 Online writing task for young learners during MCO: pupils and parents responses. Annals of the Romanian Society for Cell Biology, () pp.
2021 The relationship between internet slang and English language learning. Journal of Arts & Social Sciences, Vol 4 (Issue 2) pp. 1-6
2020 Enhancing brand loyalty through brand architecture strategy. International Journal of Academic Research in Business and Social Sciences, 10 (10) pp. 1080-1089
2020 Enhancing decision-making skills via the types of communication. International Journal of Muamalat, 4 (1) pp. 46-57
2020 Factors affecting willingness to communicate in English among Universiti Kebangsaan Malaysia students. International Young Scholars Journal Of Languages, () pp.
2020 Motivational strategies on volunteering intention among university students.. International journal of academic research in progressive education and development, 9 (2) pp. 702-712
2019 Corporate social responsibility (csr) for education in Malaysia: a systematic literature review.. International Journal of Psychosocial Rehabilitation, 23 (3) pp. 631-637
Conference or Workshop Item

2020 10 proven ways to GOT: tips from successful PhD graduates.. In: IPSis Webinar Series,
2019 Halal branding architecture on social sustainability among personal care and cosmetics customers: the moderating role of social media.. In: Thailand Halal Assembly 2019,
Book

2023 Modul permohonan geran perniagaan usahawan mikro. Kulliyyah of Langauges and Management (KLM), ISBN:
2023 Wanita bekerjaya wanita inspirasi: modul pembelajaran bahasa dan kemahiran asas dalam persediaan kerjaya. Kulliyah of Languages and Management, ISBN:
2023 Zidni story: red chilli cake. Kulliyyah of Languages and Management, ISBN: 978-967-2771-13-5
2023 Zidni story: thank you Grandma Siti. Kulliyyah of Languages and Management, ISBN: 978-967-2771-14-2
2021 The Muara: A Living River Lab in Muar (English Version). Kulliyyah of Languages and Management, ISBN: 978-967-19255-5-3
2021 The Muara: A Living River Lab in Muar (Versi Bahasa Melayu). Kulliyyah of Languages and Management, ISBN: 978-967-19255-4-6
Book Section

2021 Malaysia's Foreign Economic Policy and Trade Performance. In: Emerald Publishing Limited, ISBN: 9781800438071, pp.
2020 Foreign language anxiety and willingness to communicate in the foreign language among university students: a preliminary study. In: Kaizentrenovation Sdn Bhd, ISBN: , pp. 23-31
2020 The relationship between extracurricular activities on academic performance: a preliminary study. In: Kaizentrenovation Sdn Bhd, ISBN: , pp. 16-22