Master of Science (Marketing)
Postgraduate
The Kulliyyah of Economics and Management Sciences seeks to prepare students with the necessary knowledge and Islamic values to face the increasingly challenging world. It offers students the unique opportunity of integrating conventional knowledge with Islamic knowledge in all fields of studies. Established in 1983, the Kulliyyah is now well recognised, having faculty members of eminence in various specialisations. It is also equipped with the state-of-the-art facilities to promote teaching and learning.
English is the medium of instruction for all programmes offered by the Kulliyyah. Currently, there are four departments offering various programmes, namely the Department of Economics, the Department of Business Administration, the Department of Accounting, and the Department of Finance.
The Department of Business Administration offers Master of Science (Marketing) which was introduced in 2010. This programme aims to provide students with both practical skills and theoretical knowledge that integrate Islamic concepts and values to enable them to become competent practitioners in marketing. In developing this programme, the Department relies on its key strength in the areas of e-marketing, services marketing and marketing of financial services
MODE OF PROGRAMME
21 credit hours of coursework + 21 credit hours of dissertation
(6 core courses + 1 elective course + 21 credit hours of dissertation)
PROGRAMME STRUCTURE
The Master of Science (Marketing) programme comprises of 42 credits hours.
CORE COURSES
| Course Code | Course Name |
|---|---|
| MKTG 7301 | Marketing Management |
| MKTG 7302 | Consumer Behaviour |
| MKTG 7303 | Integrated Marketing Communication |
| MKTG7319 | Research Methods |
| MKTG 7311 | Islamic Marketing |
| MKTG 7318 | Digital Marketing |
Elective COURSES (either ONE)
| Course Code | Course Name |
|---|---|
| MKTG 7320 | Services and Hospitality Marketing |
| MKTG 7321 | Product Innovation Management |
DISSERTATION
After completing a number of course (at least 4 courses), students will proceed with a dissertation before they can graduate.
DURATION OF STUDIES
| Status | Minimum | Normal | Maximum |
| Full-time | 1 1/2 academic years | 2 academic years | 3 academic years |
| Part-time | 2 academic years | 4 academic years | 5 academic years |
ADMISSION REQUIREMENTS
A relevant Bachelor’s degree with good grades from an accredited institution of higher learning or any other certificates recognised to be equivalent to a Bachelor's degree and with relevant professional experience.
ENGLISH LANGUAGE REQUIREMENTS
In addition to the Kulliyyah requirements, an applicant must produce satisfactory proof of proficiency of English Language by:
- The Test of English as Foreign Language (TOEFL) with a minimum score of 550 or
- The International English Language Testing Services (IELTS) with a score of 6.0 or
- The IIUM-administered English Placement Test (EPT) with a minimum score 6.0.
KENMS: FREQUENTLY ASKED QUESTIONS
FEE STRUCTURE
CONTACT
Deputy Dean (Postgraduate)
Kulliyyah of Economics and Management Sciences
International Islamic University Malaysia
P.O. Box 10, 50728 Kuala Lumpur, Malaysia
Tel : 603-6421 4775 / 4634 / 4778
Fax : 603-6421 4850
E-mail : kenmspg@iium.edu.my
Website: http://www.iium.edu.my/kenms and http://www.iium.edu.my/cps
* All information is correct at the time of publication. All requirements are subject to amendment by the Management of International Islamic University Malaysia
Student Affair
