Bachelor of Business Administration (BBA)

The Department of Business Administration offers a program of study leading to the degree of Bachelor of Business Administration (Hons).

Programme Description

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The department seeks to equip students with the necessary technical skills and Islamic values for the business world. Undergraduate courses offered by the department provide conceptual, technical, interpersonal and communications skills that are required in the business environment.  The courses are generally designed to achieve the following objectives:

  1. To produce competent business graduates imbued with Islamic values for public and private organizations at lower or middle management level.
     
  2. To provide graduates with strong conceptual, technical, analytical, interpersonal and communication skills that are required in the business environment.
     
  3. To produce graduates with a broad education in business within the areas of management, finance, marketing, information technology and international business.


JOB PROSPECTS

Students graduating with a Bachelor of Business Administration have broad career prospects in the fields of Insurance, Stock Broking, Banks and other related fields.  These include careers as Assistant Managers, Operations Executives, Claims Executives, Evaluators, Investment Analysts, Financial Analysts, Remisers, Corporate Banking Executives, Corporate Finance Executives, Money-market Executives, Retailing Executives, Academicians, etc.

Entry Requirements

The minimum entry requirement for the Bachelor of Business Administration degree is a CGPA of 2.0 and an average of B- for the following three courses:

MGT 2010

Principles & Practice of Management

(3 credit hours)

ICTM 1803

Information Technology

(3 credit hours)

ECON 1140

Statistical Methods

(3 credit hours)


DEPARTMENT REQUIRED COURSES

Students must complete 33 credit hours of department required courses.  These are:

MGT 3050

Decision Sciences

(3 credit hours)

MGT 4110     

Organizational Behavior

(3 credit hours)

MGT 4320

Human Resource Management

(3 credit hours)

MGT 4760

Strategic Management

(3 credit hours)

MKTG 3010

Marketing Principles

(3 credit hours)

FIN 3010

Financial Management I

(3 credit hours)

FIN 3011

Financial Management II

(3 credit hours)

INFO 2501

Management Information System

(3 credit hours)

ACC 3555

Cost & Management Accounting

(3 credit hours)

ECON 2210   

Managerial Economics

(3 credit hours)

LAW 3112

Malaysian Business Law (for ENM)

(3 credit hours)


ELECTIVE COURSES

To fulfill the requirement of 13 elective courses (39 credit hours), students are required to take 2 courses for each of the following four business areas: Finance, Information Technology, General Management and Marketing.  The remaining courses (15 credit hours) are to be taken from the list of the department elective courses, i.e., (1), (2), (3), (4) & (5).

1.         FINANCE

FIN 4020

Investment Analysis  

(3 credit hours)

FIN 4030

Principles & Practice of Takaful & Re-Takaful

(3 credit hours)

FIN 4040

Corporate Finance

(3 credit hours)

FIN 4150

Financial Statement Analysis 

(3 credit hours)

FIN 4210

Theory and Practice of Islamic Banking and Insurance

(3 credit hours)

FIN 4250

Bank Management

(3 credit hours)

FIN 4310

Credit Management

(3 credit hours)

FIN 4710

International Finance

(3 credit hours)

FIN 4870

Futures, Options & Risk Management

(3 credit hours)

ECON 3410

Money and Banking

(3 credit hours)

ECON 3430

Islamic Banking & Finance

(3 credit hours)

2.         INFORMATION TECHNOLOGY

INFO 1301

Internet Application

(3 credit hours)

INFO 2401

System Analysis & Design

(3 credit hours)

INFO 4503

Information Resource & Strategic Management

(3 credit hours)

INFO 3501

Project Management in IT

(3 credit hours)

INFO 3301

E-Commerce

(3 credit hours)

INFO 2201

Multimedia Technology

(3 credit hours)

INFO 3401

Human Computer Interaction

(3 credit hours)

ICTM 1801

Introduction to Computer Networking (non-ICT)

(3 credit hours)

 3.        GENERAL MANAGEMENT

MGT 4010

Operations Management

(3 credit hours)

MGT 4330

Training Management

(3 credit hours)

MGT 4410

Compensation Management

(3 credit hours)

MGT 4510

Industrial Relations

(3 credit hours)

MGT 4610

Organizational Theory

(3 credit hours)

MGT 4650

Entrepreneurship

(3 credit hours)

MGT 4660

Small Business Management

(3 credit hours)

MGT 4710

Quality Management

(3 credit hours)

MGT 4810

International Business

(3 credit hours)

MGT 4820

Management From an Islamic Perspective

(3 credit hours)

MGT 4850

International Management

(3 credit hours)

ECON 4130

Forecasting for Economics & Business

(3 credit hours)

4.         MARKETING

MKTG 4010

Marketing Management  & Strategy

(3 credit hours)

MKTG 4110

Consumer Behavior

(3 credit hours)

MKTG 4210

Promotion Management

(3 credit hours)

MKTG 4250

Retail Management    

(3 credit hours)

MKTG 4410

Marketing Research

(3 credit hours)

MKTG 4510

Bank Marketing

(3 credit hours)

MKTG 4810

International Marketing

(3 credit hours)

MKTG 4820

Internet Marketing

(3 credit hours)

MKTG 4830

Services Marketing

(3 credit hours)

5.         OTHER ELECTIVE COURSES

LAW 3212

Company Law (for ENM)

(3 credit hours)

ACC 2001

Intermediate Accounting

(3 credit hours)

ACC 2501

Company Accounting

(3 credit hours)

ACC 3001

Advanced Accounting

(3 credit hours)

ACC 3511

Decision Making & Control

(3 credit hours)

ACC 3541

Malaysian Taxation

(3 credit hours)

ACC 4041

Advanced Taxation

(3 credit hours)

ACC 3501      

Advanced Group Accounting

(3 credit hours)

ACC 4051

Public Sector Accounting

(3 credit hours)

ACC 4561

Accounting for Islamic Banks

(3 credit hours)

ACC 4563

Zakat Accounting

(3 credit hours)

ACC 4581

Company Secretarial Practice

(3 credit hours)

ACC 4582

Corporate Governance

(3 credit hours)

ACC 2511

Cost Management

(3 credit hours)

ECON 3010

Malaysian Economy   

(3 credit hours)

ECON 3110

Econometrics I

(3 credit hours)

ECON 3230

Economic Development

(3 credit hours)

ECON 3450

Public Finance

(3 credit hours)

ECON 3710

International Economics

(3 credit hours)

ECON 4210

Economic Planning

(3 credit hours)

ECON 4510

Issues in Islamic Economics

(3 credit hours)

ECON 4730

International Monetary Economics

(3 credit hours)

ECON 4740

International Trade & Development

(3 credit hours)

PRACTICAL TRAINING

The practical training is arranged with relevant institutions for a period of 14 weeks for the student when he/she enters the third year (Level 2) in the program or after completing the department required courses. A written report is submitted by the student to the department, and the training is noted on the student’s official transcript as `0’ credit hour of work. A pass or fail grade is given.

Courses