Staff Directory
Academic Qualification
- DOCTOR OF PHILOSOPHY IN COMMUNICATION STUDIES - Doctor of Philosophy, Kent State University
- Master of Science (Communication Technology) - Masters Degree, Universiti Putra Malaysia (UPM)
- Bachelor of Human Sciences (Communication) - Bachelor Degree, International Islamic University Malaysia
Tengku Siti Aisha Binti Tengku Azzman (Assoc. Prof. Dr.)
Associate Professor
IIUM Gombak Campus
ABDULHAMID ABUSULAYMAN KULLIYYAH OF ISLAMIC REVEALED KNOWLEDGE AND HUMAN SCIENCES
Other's position:
Head, AbdulHamid AbuSulayman Kulliyyah of Islamic Revealed Knowledge and Human Sciences
taisha@iium.edu.my
6073
Expert Profile
Tengku Siti Aisha Tengku Mohd Azzman Shariffadeen has been an academic staff with IIUM since 2004. She obtained her bachelors degree in Human Sciences, specialising in Communication from IIUM in 2002. After a brief stint of working as a research officer with private research companies, she returned to IIUM as an assistant lecturer, and continued her post-graduate studies. She obtained a Masters of Science in Communication Technology from UPM in 2007. She then successfully completed her PhD in Communication Studies in Kent State University, Ohio in 2014. The focus of her dissertation was on the use of social media in maintaining close friendships.
As an academic, she has presented a few papers locally and internationally. She is a member of the electoral research unit in IIUM, and a life-time member of the Malaysian Association of Communication Educators (MACE). Upon completion of her PhD, her research area has focused mainly on the use of new media and communication technology among young adults. She has served as the Academic Advisor for the Department of Communication since 2014, and the Academic Quality Assurance Liaison (HS division) for AHAS KIRKHS from 2020-2023.
Presently, she is an associate professor in the Department of Communication, AbdulHamid Abu Sulayman Kulliyyah of Islamic Revealed Knowledge and Human Sciences (AHAS KIRKHS).
As an academic, she has presented a few papers locally and internationally. She is a member of the electoral research unit in IIUM, and a life-time member of the Malaysian Association of Communication Educators (MACE). Upon completion of her PhD, her research area has focused mainly on the use of new media and communication technology among young adults. She has served as the Academic Advisor for the Department of Communication since 2014, and the Academic Quality Assurance Liaison (HS division) for AHAS KIRKHS from 2020-2023.
Presently, she is an associate professor in the Department of Communication, AbdulHamid Abu Sulayman Kulliyyah of Islamic Revealed Knowledge and Human Sciences (AHAS KIRKHS).
Professional Membership
- 2019 - 2020: Member of Profesional Body / Association: (Member), Malaysian Association of Communication Educators
- 2021 - 2021: Member of Profesional Body / Association: (Member), Others
- 2022 - 2022: Member of Profesional Body / Association: (Member), Malaysian Association of Communication Educators
Teaching Responsibilities
ADVANCED COMMUNICATION THEORY | 2020/2021 |
COMPUTER MEDIATED COMMUNICATION | 2008/2009 |
FINAL YEAR PROJECT I | 2024/2025 2023/2024 2022/2023 2021/2022 2020/2021 2019/2020 |
FINAL YEAR PROJECT II | 2024/2025 2023/2024 2022/2023 2021/2022 2020/2021 2019/2020 |
INTERCULTURAL COMMUNICATION | 2024/2025 2023/2024 2022/2023 2021/2022 2020/2021 2019/2020 2018/2019 2017/2018 2016/2017 2015/2016 2014/2015 2008/2009 |
INTERPERSONAL COMMUNICATION | 2008/2009 2007/2008 |
INTRODUCTION TO MASS COMMUNICATION | 2015/2016 2014/2015 2007/2008 2006/2007 |
INTRODUCTION TO ORGANIZATIONAL COMMUNICATION | 2006/2007 |
INTRODUCTORY STATISTICS FOR COMMUNICATION | 2024/2025 2023/2024 2022/2023 |
INTRODUCTORY STATISTICS FOR COMMUNICATION RESEARCH | 2017/2018 2016/2017 2015/2016 |
MEDIATED COMMUNICATION | 2019/2020 |
NEW COMMUNICATION TECHNOLOGY | 2018/2019 |
PROJECT PAPER I | 2014/2015 |
PSYCHOLOGY OF COMMUNICATION | 2014/2015 2008/2009 2007/2008 2006/2007 |
RESEARCH PAPER I | 2023/2024 |
STATISTICS FOR COMMUNICATION | 2022/2023 2021/2022 2020/2021 2019/2020 2018/2019 2017/2018 |
Supervision
Expanding The Third Person Effect: The Perception Of Privacy Risks Of Social Networking Sites Among Yemeni'S Students In Malaysia
.
Ph.D
Completed
2022
Co-supervisor
|
Antecedents Of Cyber Resilience Against Cybercrime Threats Among The Perlis Community.
Ph.D
In Progress
Supervisor Supervisory Committee
|
Predicting Cyberbullying Behaviour Among University Student In Malaysia.
Ph.D
In Progress
Main Supervisor
|
The Effects Of Integrated Marketing Communication (Imc), Hedonic And Utilitarian Purchase Value On Healthy Food Purchase Behaviour And Attitude Among Malaysian Youth: The Mediating Role Of Self-Control.
Ph.D
In Progress
Co-supervisor
|
The Power of Virtual Communication Tools in Strengthening Intimacy of Tanzania: A Case Study of Zanzibar: A case of Zanzibar.Aiming to Examine the roles and impacts of Virtual Tools in Bonding Zanzibar Society. The Power Of Virtual Communication Tools In Strengthening Intimacy Of Tanzania: A Case Study Of Zanzibar: A Case Of Zanzibar.Aiming To Examine The Roles And Impacts Of Virtual Tools In Bonding Zanzibar Society.
Ph.D
In Progress
Co-supervisor
|
Countering Islamophobia Through Webcomics On Instagram: A Multimodal Analysis Of @Yesimhotinthis
.
Master
Completed
2022
Co-supervisor
|
Social Adaptation Among International Students In An Islamic University In Malaysia.
Master
Completed
2020
Main Supervisor
|
Social Adaptation Among International Students In An Islamic University In Malaysia.
Master
Completed
2020
Co-supervisor
|
The Relationships Between Facilitating Conditions, Internal Beliefs, Attitude And Lecturer'S Trend Of Using Ita'Leem In International Islamic University Malaysia.
Master
Completed
2018
Main Supervisor
|
The Mediating Effects Of Job Satisfaction On Leadership Style And Organisational Commitment In Tourism Villages In Indonesia.
Master
Completed
2018
Main Supervisor
|
Predicting The Intention To Cyberbully And Cyberbullying Behaviour Among The Undergraduate Students At The International Islamic University Malaysia
.
Master
Completed
2017
Co-supervisor
|
Exposure To Islamic Celebrity Preachers’ Controversial Issues On Twitter And Parasocial Interaction With Islamic Celebrity Preachers’.
Master
In Progress
Main Supervisor
|
Research Projects
Completed
2023 - 2024 | Food Operator/Restaurant's Readiness for the Changing of Choice Environment of the Food Delivery Applications. |
2023 - 2024 | Promotion of Health Diets in Malaysia |
2023 - 2024 | Media Engagement Plan to Support the Implementation of the Mandatory Front Pack Labelling. |
2020 - 2022 | Developing a framework on health information management among the Malaysian public during the COVID-19 pandemic |
2019 - 2019 | Perception of Issues and Media Usage among Factory Workers in Malaysia |
2017 - 2019 | Public Perceptions Towards Current Issues and Government Policies |
2016 - 2019 | V-Logging and Citizenship: The Malaysian Experience |
2016 - 2018 | Media Usage, Life and Job Satisfaction: A Study among Factory Workers in Malaysia |
2016 - 2019 | Examining the Relationship between Parasocial Interaction, Religiosity and Motivation to use Twitter among Followers of Islamic Reality Shows in Malaysia |
2015 - 2017 | Media Usage and Political Behavior: A Study among Youth in Malaysia (2015 Malaysian Election Research) |
2015 - 2017 | Identification of Political and Leadership Issues among the Voters |
2015 - 2017 | Kajian Terhadap Media dan Mobiliti Sosial di Perupok, Kelantan |
2015 - 2017 | Social Mobility and Media in Marang, Terengganu |
2015 - 2017 | Kajian Terhadap Pekerja Industri |
On-Going
2021 - Present | Understanding Communication: An Islamic Approach |
2015 - Present | Kajian Elektoral Malaysia 2015 |
2004 - Present | Electoral Studies Research Unit |
Award & Recognition
10 Jun, 2022 | Best Educator Award (Silver) - AHAS KIRKHS | KCDIO |
Publications
Article
Conference or Workshop Item
Book
2017 | The intention to cyberbully and cyberbullying behaviour among undergraduate students. IIUM Press, International Islamic University Malaysia, ISBN: 978-967-418-634-0 |
Book Section
2022 | The mediating effect of behaviour on cyber resilience towards online fraud threats among IIUM students. In: Communication and Media Center (COMET), IIUM, ISBN: 9789671987704, pp. 112-125 |
2018 | Maintaining family resilience among flood victims through new media usage. In: USIM Press, Universiti Sains Islam Malaysia, ISBN: 978-967-440-564-9, pp. 110-120 |