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Wan Jamaliah Bt Wan Jusoh
Associate Professor

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Wan Jamaliah Wan Jusoh, Ph.D, is currently an Associate Professor of Marketing in the Department of Business Administration at the International Islamic University Malaysia. She graduated with a Ph.D in Marketing from the University of Strathclyde, Glasgow in 1995 and MBA Finance from University of Arkansas USA in 1983. She has been a marketing lecturer of, the Head of Department of business administration, and has conducted research projects in the areas of consumer behavior, particularly from an Islamic perspective. One of her major research projects was a joint research initiative with Ox ... show more

  • Doctor of Philosophy in Marketing (Consumer Behaviour) - Doctor of Philosophy, University of Strathclyde
  • Master of Business Administration (Marketing/General Business) - Masters Degree, Arkansas Tech University, AR
  • Bachelor of Business Administration (Finance/General Business) - Bachelor Degree, Western Michigan University
  • Economics, Business And Management ~ Economics, Business And Management ~ Marketing ~ Consumer Behaviour 131 - Consumer Behavior and Marketing Management
CONSUMER BEHAVIOUR 1990/1991 1995/1996 1996/1997 1997/1998 1998/1999 1999/2000 2000/2001 2001/2002 2002/2003 2003/2004 2004/2005 2005/2006 2006/2007 2007/2008 2009/2010 2010/2011 2011/2012 2012/2013 2014/2015 2015/2016 2016/2017 2017/2018 2018/2019 2019/2020
INTEGRATED MARKETING COMMUNICATION 2014/2015
INTERNET MARKETING 2000/2001 2001/2002 2002/2003 2009/2010
INTRODUCTION TO BUSINESS 1990/1991
INTRODUCTION TO MARKETING(NON-ENM) 2005/2006 2006/2007
MARKETING MANAGEMENT 2011/2012 2012/2013
MARKETING PRINCIPLES 1990/1991 1991/1992 1995/1996 1996/1997 1997/1998 1998/1999 1999/2000 2000/2001 2007/2008 2014/2015 2015/2016 2016/2017 2017/2018 2018/2019 2019/2020
MARKETING RESEARCH 1990/1991 2001/2002 2002/2003 2005/2006 2006/2007 2007/2008 2009/2010 2014/2015 2015/2016 2016/2017 2017/2018 2018/2019 2019/2020
In Progress
2015 - Present Identifying Priorities in Service Quality-Loyalty Relationship for Islamic Banks: An Importance-Performance Matrix Analysis (IPMA) Approach
Completed
2012 - 2014 Management Development Programs and Managerial Aspirations : A Study among Young Muslim Employees in Malaysia
2011 - 2014 Household Financial Risks in Malaysia: Risk Exposure, Risk-Bearing Capacity, and Risk-Coping Strategies
2007 - 2010 Stock Options for Non-Executive Directors - Shareholders Voting and Features of Options Scheme
2006 - 2012 An Investigation of Banking Behavior of Generation-X and Generation-Y in Malaysia
Article
2018 Measuring the corporate brand image of Islamic banking institutions. The Journal of Social Sciences Research , Special Issue (2) pp.14-21
2018 Using expectation and confirmation theory to determine customer loyalty among postpaid users. Indian Journal of Public Health Research and Development , 9 (11) pp.1283-1293
2017 Why buying Halal labelled food? Understanding the spending behavior of non-Muslim consumers in Malaysia. International Journal of Business and Management , 1 (2) pp.78-85
2016 An examination factors influencing the intention to adopt internet banking among SMES in Yemen: using an extension of the technology acceptance model (TAM). Journal of Internet Banking and Commerce , 21 (Issue S5) pp.1-23
2016 Corporate image of zakat institutions in Malaysia. GEOGRAFIA - Malaysian Journal of Society and Space , 12 (2) pp.47-57
2016 The effect of supply chain linkage on micro and small enterprises’ performance. International Journal of Business and Society , 17 (1) pp.99-112
2015 Management development programs and the aspired management style: a study in Malaysia. Quality Innovation Prosperity , 19 (2) pp.87-102
2015 Testing the theory of planned behavior in determining intention to use digital coupon among university students. Procedia Economics and Finance , 31 pp.186-193
2015 Financial fragility of urban households in Malaysia. Jurnal Ekonomi Malaysia , 49 (1) pp.15-24
2015 Management development programs and the readiness for changes: a study in Malaysia. International Journal of Accounting, Business and Management , 1 (1) pp.1-9
2014 Shari’a compliance by Malaysian Muslim businesses with respect to guidelines given in Islamic marketing . European Journal of Business and Management , 6 (28) pp.65-72
2014 Determinant of customer loyalty in Malaysian takaful industry. Procedia Social and Behavioral Sciences , 130 pp.362-370
2014 Islamic branding: the understanding and perception. Procedia Social and Behavioral Sciences , 130 pp.179-185
2014 Factors affecting the intention to adopt internet banking services among small and medium sized-enterprises in Yemen. Global Advanced Research Journal of Management and Business Studies , 3 (9) pp.432-440
2005 Status consumption among Malaysian consumers. Journal of International Consumer Marketing , 17 (4) pp.83-98

Conference or Workshop Item

2018 Halal labelled cosmetics: what is it and what Korea can gain from it?. In: The International Conference of the Association of Korean Economic Studies
2018 Factors influencing consumers’ intention to purchase products advertised on Facebook. In: 2nd Asia International Multidisciplinary Conference (AIMC 2018)
2018 Perceived spiritual brand attributes of Islamic banking institutions in Malaysia. In: The 8th International Conference on Postgraduate Education 2018
2018 A study of factors affecting consumer purchase intention towards halal labelled cosmetics and personal care products in Malaysia. In: 1st International Conference on Halal Global (ICOHG 2018)
2018 Measuring the corporate brand image of Islamic banking institutions. In: 2nd Asia International Multidisciplinary Conference (AIMC 2018)
2016 Determining the intention to patronage Islamic brand restaurant: The moderating role of religiosity. In: Terengganu International Business and Economics Conference 2016 (TIBEC V)
2016 The relationship between perceived quality association and purchase intention to patronage Islamic brand restaurants. In: Regional Islamic Entrepreneurship and Business Conference (RIEBC 2016)
2016 Determining the corporate image of Islamic Banks. In: The 10th International Conference on Business and Management Research : Enhancing Business Stability Through Collaboration
2015 Investigating the antecedents of service quality in low cost carriers and budget airlines. In: The First International Conference on Interdisciplinary Development Research
2015 Attitudinal factors affecting the adoption of internet banking services among small and medium enterprises in Yemen. In: The Fifth International E-Learning Conference
2015 Management development programs and the readiness for changes: a study in Malaysia. In: International Conference ASCENT 2015 – A Scholarly Conference on Emerging Technologies for Information Systems and Business Management
2015 The impact of customer satisfaction on purchase intention in Malaysian takaful industry . In: Advances In Business Research International Conference 2015
2014 Management development programs and the aspired management style: a study in Malaysia. In: 17th QMOD Conference on Quality & Service Sciences (ICQSS)
2014 Aspired managerial styles of Muslim employees in Malaysia. In: 2ND INTERNATIONAL CONFERENCE ON MANAGEMENT FROM ISLAMIC PERSPECTIVE (ICMIP2 2014)
2013 Risk exposure, risk-bearing capacity, and risk-coping strategies: A comparative study among urban households. In: IIUM Research, Invention and Innovation Exhibition (IRIIE) 2013
2013 Household financial management: Profiles of urban households of different religious beliefs. In: IIUM Research, Invention and Innovation Exhibition (IRIIE) 2013
2013 Risk exposure, risk-bearing capacity, and risk-coping strategies: a comparative study among urban households in Malaysia. In: 10th Eurasia Business and Economics Society Conference (EBES)
2012 Characteristics of better performing manufacturing companies in new product development success . In: IRIIE2012
2012 Behavior and profile of high-speed internet broadband users. In: IRIIE2012
2012 Comparing better performing companies from lesser performing companies in successful new product development. In: 2012 Global Marketing Conference at Seoul
2012 Customer knowledge management, trust, commitment and customer lifetime value in islamic insurance industry. In: 2012 Global Marketing Conference at Seoul

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