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Muhammad Tahir Jan
Associate Professor

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Muhammad Tahir Jan has a PhD in Business Administration (Marketing). Prior to that, he did his MBA after being graduated Cum Laude in Bachelora??s degree and being declared as best student of the year. During his PhD he was offered Rectora??s Scholarship due to his research capabilities, high CGPA, and active participation in university related endeavours. He has a vast experience in teaching marketing related subjects and presentation skills to the students of different calibre, including; training executives of different organisations. Dr. Tahir prefers to publish in the area of consumer be ... show more

  • Ph.D in Business Administration - Doctor of Philosophy, International Islamic University Malaysia
  • Master of Business Administration - Masters Degree, University of Peshawar
  • Bachelor of Commerce (Hons) - Bachelor Degree, University of Peshawar
  • Economics, Business And Management ~ Economics, Business And Management ~ Marketing ~ Market Research - Customer Relationship Management, Consumer Behavior, Services Marketing, Advertising, Sales Management. E-Marketing, SPSS, AMOS, Structural Equation Modeling.
BANK MARKETING 2012/2013
BUSINESS COMMUNICATION 2012/2013
CUSTOMER RELATIONSHIP MANAGEMENT 2012/2013 2013/2014 2014/2015
E-MARKETING 2013/2014 2014/2015 2015/2016 2016/2017 2017/2018 2018/2019 2019/2020
INTERNATIONAL BUSINESS 2012/2013
INTERNATIONAL MARKETING 2014/2015 2017/2018
MARKETING MANAGEMENT 2016/2017 2017/2018
MARKETING PRINCIPLES 2013/2014 2014/2015 2015/2016 2016/2017 2017/2018 2018/2019 2019/2020
MARKETING RESEARCH 2014/2015 2016/2017 2017/2018 2018/2019 2019/2020
RETAIL MANAGEMENT 2013/2014 2014/2015 2015/2016 2016/2017 2017/2018 2018/2019 2019/2020
SALES MANAGEMENT 2012/2013 2013/2014 2014/2015 2015/2016 2017/2018 2018/2019
SERVICES MARKETING 2012/2013 2013/2014
In Progress
2019 - Present Service Quality in Online Banking: South Africa vs Indonesia vs Malaysia
2019 - Present Investigating People's Intention to Purchase Solar Home Systems in Villages of Pakistan
2018 - Present The Impact of Islamic Banks' Brand Personality on Customer Satisfaction: An Empirical Study of Islamic Banks in Malaysia
2018 - Present The Impact of Islamic Banks' Brand Personality on Customer Satisfaction: An Empirical Study of Islamic Banks in Malaysia
2014 - Present Hijab a New Symbol of Fashion Line or a Pride of Muslim Women: An Empirical Study of Malaysian Muslim Women
Completed
2015 - 2016 Marketing of Higher Education (Higher Education in South Africa : A SEM Approach)
2014 - 2017 Hijab a New Symbol of Fashion Line or a Pride of Muslim Women: An Empirical Study of Malaysian Muslim Women
2013 - 2015 Determining the Factors Influencing the Adoption of Social Networking Sites: Malaysian Muslim Users Perspective
02 October 2015 Best Indexed Journal Article Award. IIUM - KCDIO level.
03 October 2014 Best Researcher Award. IIUM - KCDIO level.
Article
2018 Will it survive? challenges faced by Islamic banking and finance in today’s world. Journal of Islamic Finance , 7 (1) pp.58-67
2018 Brand personality from an Islamic perspective: a conceptual analysis of Aaker’s model. Al-Shajarah , 23 (2) pp.364-393
2018 Factors influencing the use of M-commerce: an extended technology acceptance model perspective. International Journal of Economics, Management and Accounting , 26 (1) pp.157-83
2018 A research framework of the halal certification role in purchase intention of Muslim consumers on the food products from Muslim majority countries in the Middle East and North Africa. International Journal of Modern Trends in Business Research , 1 (2) pp.15-28
2018 Will Islamic marketing survive in today’s world?. Journal of New Business Ideas & Trends , 16 (2) pp.9-17
2018 The use of shopping apps among smartphone users in China: A structural equation modelling approach. International Journal of Small and Medium Enterprises and Business Sustainability , 3 (1) pp.1-23
2017 Factors influencing sales people’s performance: a study of mobile service providers in Bangladesh. Academy of Marketing Studies Journal , 21 (2) pp.1-20
2017 Beliefs about Islamic advertising: an exploratory study in Malaysia. Journal of Islamic Marketing , 8 (3) pp.409-429
2017 The importance of loyalty card days: A study on Malaysian customers. Actual Problems of Economics , 8 (194) pp.30-38
2017 Why do you adopt social networking sites? Investigating the driving factors through structural equation modelling. Interactive Technology and Smart Education , 14 (4) pp.266-278
2016 The impact of service quality on customer satisfaction and customer loyalty: an empirical study on Islamic banks in Bahrain. Al-Shajarah pp.261-281
2016 Pre-flight expectations in the air transportation industry of South Africa: A confirmatory factor analytical approach. Actual Problems of Economics , 186 (12) pp.370-377
2016 Developing web-based partner relationship management: An exploratory study of the application of web-based solutions by ICT companies in Malaysia, Ireland and the United Kingdom. Malaysian Management Review , 51 (1) pp.67-87
2016 Advertising online by educational institutions and students’ reaction: a study of Malaysian Universities. Journal of Marketing for Higher Education , 26 (2) pp.168-180
2016 What drives social networking users to use mobile commerce?. American Journal of Social Sciences , 1 (1) pp.B6-B16
2016 A structural equation modelling approach to investigating the impact of academic, ICT and management related factors on customer satisfaction in higher education. Actual Problems of Economics , 176 (2) pp.358-369
2016 Muslim consumers’ online purchase intention towards Islamic fashion products: A clothing market case. Amity Journal of Marketing , 1 (2) pp.72-81
2015 The impact of salesperson’s training on organizational outcomes. Journal of Scientific Research and Development , 2 (8) pp.48-57
2015 Applying the factor analytical approach towards aaker’s brand personality model from an Islamic perspective. Malaysian Management Review , 50 (1) pp.49-63
2015 Antecedents of customer satisfaction in the higher education institutions of South Africa. Problems and Perspectives in Management , 13 (3) pp.91-99
2015 An extension of Aaker’s brand personality model from Islamic perspective: a conceptual study. Journal of Islamic Marketing , 6 (3) pp.388-405
2015 Fashion: Malaysian Muslim women perspective. European Scientific Journal pp.438-454
2015 Factors influencing the adoption of social networking sites: Malaysian Muslim users perspective. Journal of Economics, Business and Management , 3 (2) pp.267-270
2015 The impact of big five personality traits on salespeople’s performance: exploring the moderating role of culture. Kuwait Chapter of Arabian Journal of Business and Management Review , 4 (5) pp.11-26
2014 Islamic corporate social responsibility (ICSR): validating a higher-order measurement model. Malaysian Management Review , 49 (1) pp.21-34
2014 The impact of technology CSFs on customer satisfaction and the role of trust: an empirical study of the banks in Malaysia. International Journal of Bank Marketing , 32 (5) pp.429-447
2014 The extent of factors influencing automobile salesperson’s career tenure in Malaysia. Asian Journal of Business Research , 4 (1) pp.43-63
2014 Antecedents of the use of online banking by students in Malaysia: extended TAM validated through SEM. International Business Management , 8 (5) pp.277-284
2013 Factors influencing students' decisions in choosing private institutions of higher education in Malaysia: a structural equation modelling approach. Asian Academy of Management Journal , 18 (1) pp.75-90
2013 The Impact of Customer Satisfaction on Word-of-Mouth: Conventional Banks of Malaysia Investigated. International Journal of Information Technology & Computer Science , 10 (3) pp.14-23
2012 A structural equation modelling approach to validate the dimensions of SERVPERF in airline industry of Malaysia. International Journal of Engineering And Management Sciences , 3 (2) pp.134-141
2011 The inevitable role of human in CRM success: digging deep the human CSFs . JM International Journal of Services Marketing , 1 (2) pp.111-120
2011 Effects of job stress on job performance and job satisfaction. Interdisciplinary Journal Of Contemporary Research In Business , 3 (7) pp.453-465
2011 A roadmap for CRM success: in light of the technology CSFS. JM International Journal of Marketing Management (JMIJMM) , 1 (3) pp.181-192
2011 Can consumption make you happy? Exploring student's quality of life from marketing perspective. International Journal of Business, Management and Social Sciences , 1 (1) pp.1-8
2010 Web based marketing: Islamic versus conventional banks of Pakistan. Indian Journal of Marketing , XL (10) pp.30-37
2010 Online banking acceptance in Malaysia: a students' behaviour perspective. Malaysian Management Review , 45 (2) pp.1-14

Conference or Workshop Item
2017 Exploring the concept of pride from the perspective of Muslim women. In: The 5th International Accounting and Business Conference
2017 The impact of service quality on parental satisfaction: evidence from private schools in Selangor. In: The 5th International Accounting and Business Conference
2015 Fashion: Malaysian Muslim women perspective. In: 3rd Global Academic Meeting (GAM 2015)
2015 Are higher education institutions delivering customer satisfaction?. In: 29th Australian and New Zealand Academy of Management (ANZAM) Conference 2015
2014 Factors influencing the adoption of social networking sites by Malaysian users: an empirical study using structural equation modelling. In: Technology, Science, Social Sciences and Humanities International Conference (TeSSHI 2014)
2014 An extension of Aaker’s brand personality model from an Islamic perspective: a conceptual study. In: 2nd International Conference on Management from Islamic Perspective (ICMIP-2 2014)
2013 Effect of credit cards on customers' spending behavior: a comparative analysis of Islamic and conventional credit cards. In: 3rd International Conference on Management (3rd ICM 2013)
2013 The impact of customer satisfaction on word-of-mouth: conventional banks of Malaysia investigated. In: 2nd International Conference on Human Computing, Education & Information Management Systems
2013 Factors influencing the adoption of social networking sites: Malaysian Muslim users perspective. In: 4th International Conference on Economics, Business and Management
2012 Salesperson's tenure: a comparative study from three consumer sector industries . In: 19th International Conference on Retailing and Services Science
2012 Antecedents of the use of online banking by students in Malaysia: extended TAM validated through SEM. In: First Asian Business Research Conference

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