Staff Directory
Academic Qualification
- Doctor of Philosophy (Management) - Doctor of Philosophy, Universiti Kuala Lumpur (UNIKL)
- Master of Science (Management) - Masters Degree, Universiti Utara Malaysia (UUM)
- Diploma in Planting Industry Management - Diploma, Universiti Teknologi MARA (UiTM)
Nik Hziman B. Nik Mat (Dr.)
Assistant Professor
IIUM Gombak Campus
KULLIYYAH OF ECONOMICS AND MANAGEMENT SCIENCES
Other's position:
Deputy Dean, Kulliyyah of Economics and Management Sciences
hziman@iium.edu.my
4720
Expert Profile
Dr. Nik Hziman Nik Mat has a Ph.D. in Management from the University Kuala Lumpur, and a Masters of Science, Management from the Universiti Utara Malaysia. He specialises in the area of Brand Equity of Public Universities, Brand performance, Public University Management and Market Orientation. He attached to the Kulliyyah of Economics and Management Sciences, IIUM as an Asst. Professor. Dr. Nik Hziman teaches and supervises undergraduate and postgraduate students in the area of Marketing, Branding and Management
Teaching Responsibilities
CONSUMER BEHAVIOR | 2023/2024 2022/2023 2021/2022 |
CONSUMER BEHAVIOUR | 2023/2024 2022/2023 2021/2022 |
MARKETING PRINCIPLES | 2023/2024 2022/2023 2021/2022 2020/2021 2019/2020 |
MOSQUE MANAGEMENT 2 | 2023/2024 2020/2021 2019/2020 2018/2019 2017/2018 2016/2017 |
ORGANIZATIONAL BEHAVIOUR | 2020/2021 |
SERVICES MARKETING | 2023/2024 2022/2023 2021/2022 |
Supervision
Challeges Of Adopting Halal Tourism In The Maldives.
Ph.D
In Progress
Main Supervisor
|
Public Private Partnership And It'S Financial Implication To Malaysian Govermnet.
Ph.D
In Progress
Co-supervisor
|
Developing An E-Marketing Mix Framework Of Customer Satisfaction For Electronic Information Services Provided By The Jordanian University Libraries.
Ph.D
In Progress
Co-supervisor
|
Spiritual Leadership,Workplace Spirituality, Learned Optimism On Promise Based Management.
Ph.D
In Progress
Co-supervisor
|
Competitive Intelligence (Ci) On The Organisational Performance Of The Institutions Of Higher Learning In Malaysia: Moderated By Organisational Factors
.
Ph.D
In Progress
Co-supervisor
|
A Study On Challenges Of Strategic Execution Process In A Dakwah Organization.
Ph.D
In Progress
Co-supervisor
|
Factor Influencing International Students' Choice Of Malaysia Higher Educations: A Case Study Of Iium.
Master
Completed
2024
Main Supervisor
|
Research Projects
Completed
No data |
On-Going
2023 - Present | Framing the Concepts of I'tidal (Moderation) and Qana'ah (Contentment) Towards Promoting Responsible Consumption in Malaysia |
2022 - Present | Phase 1 of Prototype Development of Student-Centred Crowdfunding Platform for Entrepreneurship Project Activities |
Award & Recognition
25 Mar, 2005 | Excellent Service Award (Horizontal) - IIUM Quality Award | University |
Publications
Conference or Workshop Item
2021 | The impact of university reputation on brand awareness/ association in Malaysian Higher Education institutions. In: 3rd International Conference on Contemporary Scholarship and Islam (ICONCSIS 3), |
2021 | The moderating effect of environmental turbulence on the relationship between brand loyalty on the overall brand equity in Public Universities in Malaysia. In: The 9th International Islamic Economic System Conference 2021, |
Book
2021 | Responsible consumption and production: influence of Sejahtera consumerism in post pandemic Covid 19. Sejahtera Consumerism Department of Business Administration Kulliyyah of Economics and Management Sciences IIUM, ISBN: 978-967-26351-0-9 |
2021 | Sejahtera consumerism in post pandemic covid-19 era. Meso Publishing, ISBN: 978-967-19814-3-6 |