Staff Directory
Academic Qualification
- Doctor of Philosophy - Doctor of Philosophy, University of Stirling
- Master of Human Sciences (Communication) - Masters Degree, International Islamic University Malaysia
- Bachelor of Human Sciences in Communication - Bachelor Degree, International Islamic University Malaysia
Zeti Azreen Binti Ahmad (Assoc. Prof. Dr.)
Associate Professor
IIUM Gombak Campus
ABDULHAMID ABUSULAYMAN KULLIYYAH OF ISLAMIC REVEALED KNOWLEDGE AND HUMAN SCIENCES
azreen@iium.edu.my
5134
Expert Profile
Dr. Zeti Azreen Ahmad is currently an Assistant Professor and the Head of Department of Communication, Kulliyyah of Islamic Revealed Knowledge and Human Sciences, International Islamic University Malaysia (IIUM). She was a Senior Lecturer at Limkokwing University College of Creative Technology and HELP University prior to joining IIUM. She served as a Public Relations Coordinator at several non-profit organizations before joining academia.
Dr. Zeti Azreen Ahmad holds a B.HSc (Communication) and M.HSc (Communication) (International Islamic University Malaysia). She obtained her doctoral degree from Stirling University, Scotland. Her doctoral thesis was on Public Relations and Corporate Social Responsibility: Malaysian Perspectives. At present, she is engaged in several research projects on media and youth, social mobility study, public relations, new media and corporate social responsibility (CSR).
Dr. Zeti Azreen Ahmad holds a B.HSc (Communication) and M.HSc (Communication) (International Islamic University Malaysia). She obtained her doctoral degree from Stirling University, Scotland. Her doctoral thesis was on Public Relations and Corporate Social Responsibility: Malaysian Perspectives. At present, she is engaged in several research projects on media and youth, social mobility study, public relations, new media and corporate social responsibility (CSR).
Area of Specialisation
- Social Science ~ Social Science ~ Social Issues and Problems ~ Other Social Issues and Problems n.e.c. - PR and Corporate Social Responsibility (CSR), CSR and ethics, Critical PR
Professional Membership
- 2018: Member of Profesional Body / Association: (Life member), MACE
- 2021 - 2021: Member of Profesional Body / Association: (Member), World Association of Public Opinion Research Asia (WAPOR Asia)
- 2021 - 2022: Member of Profesional Body / Association: (Member), IPRM
- 2022: Member of Profesional Body / Association: (Ahli bersekutu), Majlis Profesor Negara
- 2023 - 2024: Member of Profesional Body / Association: (Member), IPRM (Institute of Public Relations Malaysia)
- 2023 - 2024: Member of Profesional Body / Association: (Member), AMIC (Asian Media Information and Communication Centre)
Teaching Responsibilities
| ADVANCED PUBLIC RELATIONS | 2022/2023 2019/2020 2018/2019 |
| COMMUNICATION PLANNING MANAGEMENT | 2023/2024 |
| COMMUNICATION THEORY | 2018/2019 2017/2018 2016/2017 2015/2016 |
| CRISIS AND CHANGE | 2022/2023 2021/2022 |
| FINAL YEAR PROJECT I | 2024/2025 2023/2024 2022/2023 2021/2022 2020/2021 2019/2020 |
| FINAL YEAR PROJECT II | 2024/2025 2023/2024 2022/2023 2021/2022 2020/2021 2019/2020 |
| INTERNSHIP (ELECTRONIC MEDIA) | 2019/2020 2015/2016 2014/2015 |
| INTERNSHIP (JOURNALISM) | 2019/2020 2015/2016 |
| INTERNSHIP (ORGANIZATIONAL COMMUNICATION) | 2019/2020 2015/2016 |
| INTERNSHIP (PUBLIC RELATIONS) | 2019/2020 2015/2016 |
| INTRODUCTION TO MASS COMMUNICATION | 2012/2013 |
| INTRODUCTION TO PUBLIC RELATIONS | 2017/2018 2016/2017 2015/2016 2014/2015 2013/2014 2012/2013 |
| MUSLIM PRESS | 2012/2013 |
| ORGANIZATION COMMUNICATION: CASE STUDIES | 2017/2018 |
| PRACTICAL TRAINING | 2021/2022 2020/2021 2019/2020 |
| PRACTICUM | 2015/2016 2014/2015 2007/2008 2006/2007 |
| PRINCIPLES OF PUBLIC RELATIONS | 2024/2025 2023/2024 2022/2023 2021/2022 2020/2021 2019/2020 2017/2018 2007/2008 2006/2007 2005/2006 2004/2005 |
| PUBLIC OPINION | 2024/2025 |
| PUBLIC RELATIONS CAMPAIGN STRATEGIES | 2019/2020 2018/2019 2016/2017 2014/2015 2012/2013 2008/2009 2007/2008 2005/2006 |
| PUBLIC RELATIONS: CASE STUDIES | 2017/2018 2012/2013 2007/2008 2006/2007 2005/2006 |
| PUBLIC RELATIONS: MEDIA & METHODS | 2015/2016 2014/2015 2013/2014 2012/2013 2007/2008 2006/2007 2005/2006 |
| QUALITATIVE COMMUNICATION INQUIRY | 2024/2025 2022/2023 2020/2021 2018/2019 |
| QUALITATIVE RESEARCH METHODS IN COMMUNICATION | 2023/2024 |
| RESEARCH PAPER II | 2023/2024 2018/2019 |
| THEORIES, PRINCIPLES AND PRACTICES OF PUBLIC RELATIONS | 2018/2019 2013/2014 |
Supervision
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Participation In Domestic Solid Waste Management With Attitude As Mediating Factor Among Radio Listeners In Dar Es Salaam City, Tanzania.
Ph.D
Completed
2021
Supervisor Supervisory Committee
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Participation In Domestic Solid Waste Management With Attitude As Mediating Factor Among Radio Listeners In Dar Es Salaam City, Tanzania.
Ph.D
Completed
2021
Co-supervisor
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The Early Information Services In British Malaya, 1910-1950 : A Historiographical Approach
.
Ph.D
Completed
2019
Co-supervisor
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Examining Factors Influencing Sns News Consumption Among University Students In Somalia: A Modified Motivational Model.
Ph.D
Completed
2018
Co-supervisor
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Exploring the Contribution of Newspapers in Implementation of Blue Economy Policy In Zanzibar, Tanzania.. Exploring The Contribution Of Newspapers In Implementation Of Blue Economy Policy In Zanzibar, Tanzania..
Ph.D
In Progress
Main Supervisor
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Understanding Cultural And Religious Dynamics In Navigating Virtual Grief Communication During Covid-19 In Malaysia.
Ph.D
In Progress
Main Supervisor
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Implication Of Piety (Taqwa) On Organizational Citizenship Behavior (Ocb) From Islamic Perspective: A Study In Malaysia.
Ph.D
In Progress
Co-supervisor
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Exploring Development Communication In Sustaining Development Projects: A Case Of 'One Village One Dam' Project In Dungu, Northern Region Of Ghana.
Master
Completed
2022
Main Supervisor
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A Study Of Third-Person Effect Theory On Sarawak State Election 2016.
Master
Completed
2019
Co-supervisor
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Twitter As A Stakeholder Engagement Tool For Non-Profit Organization In Malaysia.
Master
Completed
2016
Main Supervisor
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Social Media Usage Among Public Relations Practitioners In Lagos State, Nigeria.
Master
Completed
2016
Main Supervisor
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Research Projects
Completed
| 2022 - 2024 | KL: A Civilizing City |
| 2021 - 2023 | Preventing and Controlling Disease Outbreaks and Dealing with Emergencies |
| 2019 - 2019 | Research on Identifying Social and Economic Issues of the Bumiputras |
| 2019 - 2019 | Perception of Issues and Media Usage among Factory Workers in Malaysia |
| 2018 - 2018 | Kajian Penggunaan Media Massa dan Pilihanraya Umum Ke-14 |
| 2018 - 2020 | DEVELOPING A MODULE FOR PRODUCING MULTIMEDIA CONTENT FOR SCIENTIFIC RESEARCH |
| 2017 - 2018 | The Public Relations Practitioners in Malaysia |
| 2016 - 2018 | Media Usage, Life and Job Satisfaction: A Study among Factory Workers in Malaysia |
| 2015 - 2017 | Media Usage and Political Behavior: A Study among Youth in Malaysia (2015 Malaysian Election Research) |
| 2015 - 2017 | Kajian Terhadap Media dan Mobiliti Sosial di Perupok, Kelantan |
| 2015 - 2017 | Social Mobility and Media in Marang, Terengganu |
| 2015 - 2015 | The Perception of the Public towards Government Policies 2015 |
| 2015 - 2017 | Kajian Terhadap Pekerja Industri |
| 2014 - 2015 | Research on Perception of the Public Towards Government Policies in Sarawak |
| 2014 - 2014 | Pilihanraya Kecil (PRK) Dun Kajang 2014 |
On-Going
| 2014 - Present | the Quandary of Muslims Public Relations (PR) Practitioners in Malaysia |
Publications
Article
| 2019 | Embracing social media: the change and disruption to public relations practices in Malaysia. Jurnal Komunikasi: Malaysian Journal of Communication, 35 (1) pp. 319-337 |
| 2018 | News consumption through SNS platforms:Extended motivational model. Journal of Communication Media Watch, 9 (1) pp. 18-36 |
| 2017 | Content analysis of online news portal:issues and challenges. e-Bangi Journal of Social Sciences and Humanities, Special Issue (2) pp. 164-174 |
| 2017 | GE 13: The influence of ethnic newspapers in shaping the opinion of Indian and Chinese voters. Jurnal Komunikasi: Malaysian Journal of Communication, 33 (2) pp. 40-54 |
| 2016 | Communicating CSR in the digital age: an exploratory study of a CSR award winning company in Malaysia. Journal of Education and Social Sciences, 4 () pp. 252-257 |
Conference or Workshop Item
| 2015 | Media and politics: a study among youth in Malaysia. In: 2015 Asian Network for Public Opinion Research (ANPOR) Annual Conference, |
| 2014 | Perception of issues by factory workers in Malaysia: the role of media. In: 2014 Asian Network for Public Opinion Research (ANPOR) Annual Conference, |
| 2013 | 1Malaysia's 'People First, Performance Now': Government public relations in multicultural, multireligious Malaysia. In: Conference on PR and Strategic Communication in Divided Societies, |
| 2013 | Public Relations (PR) and Corporate Social Responsibility (CSR) in Malaysia: A critical perspective. In: IIUM Research, Invention and Innovation Exhibition (IRIIE) 2013, |
| 2013 | Public Relations (PR) and Corporate Social Responsibility (CSR) in Malaysia: A critical reflection. In: International History of Public Relations Conference, |
Book Section
| 2017 | 1Malaysia: 'People first, performance now'. a critical perspective on the nation building approach in Malaysia's government public relations.. In: Routledge, ISBN: 978-1-138-86013-1, pp. 150-172 |
| 2017 | 1Malaysia: 'People first, performance now'. a critical perspective on the nation building approach in Malaysia's government public relations.. In: Routledge, ISBN: 978-1-138-86013-1, pp. 150-172 |
| 2012 | Moving from secular to Islamic code of journalism ethics. In: IIUM Press, ISBN: 9789674182366, pp. 39-44 |
| 2009 | Qualities of a good intercultural communicator. In: IIUM Press, ISBN: 9789675272196, pp. 51-62 |
| 2009 | Qualities of a good intercultural communicator. In: IIUM Press, ISBN: 9789675272196, pp. 51-62 |