Staff Directory
Academic Qualification
- Ph.D in Business Economics - Doctor of Philosophy, Universiti Putra Malaysia (UPM)
Fatin Husna Binti Suib (Dr.)
Assistant Professor
IIUM Gombak Campus
KULLIYYAH OF ECONOMICS AND MANAGEMENT SCIENCES
fatinhusnasuib@iium.edu.my
4668
Expert Profile
- Entrepreneurship and Marketing Lecturer at Kulliyyah of Economics and Management Sciences, IIUM.
- Qualitative Researcher for Marketing and Consumer Behavior area. (Policy Development)
- Detail CV and Social Media Platforms: CLICK HERE
Area of Specialisation
- Economics, Business And Management ~ Economics, Business And Management ~ Marketing ~ Consumer Behaviour 131 - Consumer Behavior
- Economics, Business And Management ~ Economics, Business And Management ~ Management ~ Marketing - Service Quality
Teaching Responsibilities
BUSINESS COMMUNICATION | 2023/2024 2021/2022 2018/2019 |
CONSUMER BEHAVIOUR | 2020/2021 2019/2020 2017/2018 |
DIGITAL MARKETING | 2023/2024 2022/2023 |
ENTREPRENEURSHIP | 2023/2024 2022/2023 2021/2022 2020/2021 2019/2020 2018/2019 |
HALAL ENTREPRENEURSHIP AND INNOVATION | 2021/2022 |
INTRODUCTION TO ENTREPRENEURSHIP | 2022/2023 2018/2019 |
MARKETING MANAGEMENT | 2020/2021 |
MARKETING PRINCIPLES | 2018/2019 |
ORGANIZATIONAL BEHAVIOUR | 2018/2019 |
PRINCIPLES AND PRACTICE OF MANAGEMENT | 2018/2019 |
SERVICES AND HOSPITALITY MARKETING | 2024/2025 2023/2024 2022/2023 |
SERVICES MARKETING | 2021/2022 2019/2020 |
STRATEGIC MARKETING | 2023/2024 |
Supervision
The Impact Of Destination Image And Perceived Risk On The Selection Of Tour Destination: A Study Of Ecotourism In Bangladesh.
Ph.D
Completed
2022
Co-supervisor
|
Investigating Spending Behaviour Pattern Among Working Millennials In Malaysia: A Case Study.
Ph.D
In Progress
Supervisor Supervisory Committee
|
The Development Of Digital Marketing Modules For Youth And B40 - Entrepreneurs In Klang Valley, Malaysia.
Ph.D
In Progress
Supervisor Supervisory Committee
|
The Factors Affecting Cybersecurity Risk In Malaysia'S Fintech Industry : The Moderation Impact On Customer Awareness.
Ph.D
In Progress
Co-supervisor
|
The Acceptance Of Environmental Friendly Menstrual Products (Efmp) Among Malaysian.
Ph.D
In Progress
Co-supervisor
|
Factors Influencing Customer Satisfaction On Live-Streaming Shopping Among Social Media Users In Klang Valley.
Master
Completed
2024
Main Supervisor
|
Factors Influencing Online Purchase Intention Of Fashion Products In Instagram Among Millennials In Saudi Arabia.
Master
Completed
2023
Main Supervisor
|
The Impact Of Service Quality And Destination Image Toward Tourists Revisit Intention: An Empirical Study On Cox'S Bazar Marine Tourism In Bangladesh.
Master
Completed
2023
Co-supervisor
|
Factors Affecting Malaysian Customer'S Satisfaction: A Case Of Lazada Mobile Shopping Application.
Master
Completed
2022
Main Supervisor
|
Factors That Influence Malaysian Customers' Intention To Repurchase Through Online Group
Buying (Ogb).
Master
Completed
2022
Co-supervisor
|
Factors Influencing Consumers Repurchase Intention Among Telecommunication Brands In Somalia: The Mediating Role Of Brand Loyalty.
Master
Completed
2021
Main Supervisor
|
The Relationship Between Logistic Service Quality And Customer Satisfaction In Klang Valley'S Food Delivery Services: Mediating Role Of Perceived Value.
Master
Completed
2021
Main Supervisor
|
Factors Influencing Entrepreneurship Intention Among Disabled Students: A Study Of Public University.
Master
Completed
2021
Co-supervisor
|
The Influence Of Facebook'S Data Privacy And Ads Customisation Towards Iium'S Students Purchase Intention.
Master
Completed
2020
Main Supervisor
|
Factors Affecting Customers' Satisfactions Toward On-Premise Wedding Catering Services In Klang Valley.
Master
Completed
2020
Co-supervisor
|
An Exploratory Study Of Malaysian Consumer Preference Towards Corporate Social Responsibility (Csr) Brand.
Master
In Progress
Main Supervisor
|
Factors Influencing Muslim Tourists' Satisfaction With Halal Tourism In Malaysia.
Master
In Progress
Main Supervisor
|
Research Projects
Completed
2023 - 2024 | Digital Entrepreneurship Programme for the Improvement of the Quality of Life among Asnaf in Tourism Activities in Perlis |
2022 - 2023 | Quadruple Helix Network to Empower Youth & Single Mother for Sejahtera Community |
2021 - | Productivity Frontier Firms? Best Practices for Benchmarking of the Chemical and Chemical Products, Tourism, ICT, Professional Services and Retail and F&B Priority Subsectors |
On-Going
2024 - Present | Compensation Management Practices at Islamic Higher Learning (IHL) Institutions in Malaysia |
2020 - Present | Customer Experience Towards COVID-19 Preventive Measures of Malaysian Retailers |
2019 - Present | Vaccine Hesitancy Among Parents in Muslim Countries |
Publications
Article
Conference or Workshop Item
2021 | Marketing issues from Islamic perspective: a case study of Sweet T beauty care. In: 8th International Conference on Management and Muamalah 2021 (ICoMM 2021), |
2021 | Vaccine hesitancy: contemporary movement and Malaysian response. In: The 3rd International Conference on Economics, Entrepreneurship and Management (ICEEM 2021), |