Staff Directory
![Anis Najiha Bt. Ahmad](https://xcess.iium.edu.my/packages/card/printing/camera/uploads/original/8891.jpeg)
Academic Qualification
- PhD in Halal Products Management - Doctor of Philosophy, Universiti Putra Malaysia (UPM)
- MSc. - Masters Degree, Universiti Sains Malaysia (USM)
- Bachelor of Technology (Food) - Bachelor Degree, Universiti Sains Malaysia (USM)
Anis Najiha Bt. Ahmad (Dr.)
Assistant Professor
IIUM Gombak Campus
INTERNATIONAL INSTITUTE FOR HALAL RESEARCH AND TRAINING
anisnajiha@iium.edu.my
5666
Expert Profile
Anis Najiha Ahmad is currently an Assistant Professor at the International Institute of Halal Research and Training (INHART), IIUM. She graduated from Universiti Sains Malaysia with a B.Sc. in Food Technology (Hons) in 2008 and an M.Sc. in Food Technology in 2012. Her master's thesis, "Development of chromatography methods for the determination of ethanol halal limits in selected foods and drinks," focused on the development of routine methods for ethanol quantification and the determination of alcohol limits in halal certification. During her doctoral studies, she decided to go the opposite direction, from hard-analytical detection to a soft management approach—addressing challenges to ensure the halal and wholesome state of food production. Her PhD thesis focuses on the development of an instrument that assesses the enablers that lead to the effectiveness of halal food management systems in SMEs. Her current work focuses on a broad range of topics in the fields of halal food quality and safety management, halal consumer behaviour, whistle-blowing, and core competencies in the halal industry. She has published multiple journal articles, several book chapters and presented her research outputs at various conferences. She is actively involved as an editorial member and has served as a reviewer for various peer reviewed journals. She is one of the certified Professional Junior Trainers for Atlas.ti, one of the well-known computer-assisted qualitative data analysis software (CAQDAS).
Area of Specialisation
- Economics, Business And Management ~ Economics, Business And Management ~ Marketing ~ Halal Food Marketing - halal
- Agricultural ~ Agricultural Science And Technology ~ Food Sciences and Nutrition ~ Food Analysis - food technology
Teaching Responsibilities
FINAL YEAR PROJECT I | 2023/2024 2022/2023 |
FINAL YEAR PROJECT II | 2024/2025 2022/2023 |
HALAL INDUSTRY ECOSYSTEM | 2024/2025 2023/2024 2022/2023 2021/2022 2020/2021 2019/2020 |
HALAL LOGISTICS AND SERVICES | 2024/2025 2023/2024 2022/2023 |
INDUSTRIAL TRAINING | 2023/2024 2022/2023 |
RESEARCH METHODOLOGY | 2020/2021 2019/2020 |
RESEARCH METHODOLOGY (QUALITATIVE) | 2020/2021 2019/2020 |
RESEARCH METHODOLOGY (QUANTITATIVE) | 2020/2021 |
Research Methodology for Halal Studies | 2023/2024 2022/2023 2021/2022 2020/2021 |
Supervision
Investigating Factors Influencing Intention To Purchase Halal Food Products Among Iranian Muslim Consumers In Malaysia.
Ph.D
Completed
2024
Main Supervisor
|
Developing And Validating Halal Compliance Rating As A Performance Appraisal Tool For Halal-Certified Restaurants In Malaysia.
Ph.D
Completed
2024
Main Supervisor
|
Halalan-Toyyiban Concept As Religious-Based Intervention Tool To Improve Nutritional Knowledge And Dietary Practices Among Iium Youth.
Ph.D
In Progress
Main Supervisor
|
Halal Acceptance And The Intention To Purchase Halal Foods Among Muslim Consumers In Australia.
Ph.D
In Progress
Co-supervisor
|
A New Model Of Islamic Lean Six Sigma In Enchancing Efficiency In Global Halal Supply Chain.
Ph.D
In Progress
Co-supervisor
|
Food Safety, Cleanliness And Halal Evaluation Of Home-Based Mass Food Preparation And Distribution For The Prevention Of Foodborne Diseases..
Ph.D
In Progress
Co-supervisor
|
Whistleblowing Intentions Among Employees In Halal Food Companies: An Application Of The Ethical Climate Theory.
Master
Completed
2024
Main Supervisor
|
Determinant Of Whistleblowing Intention Among Employees In Malaysian Halal Certified Food Manufacturing Companies.
Master
Completed
2023
Main Supervisor
|
Limiting Factors For Efficient Cold Chain Management In Halal Food Industry.
Master
Completed
2023
Co-supervisor
|
The Framework Of Islamic Value-Based Productivity In Malaysia.
Master
Completed
2023
Co-supervisor
|
The Revealing Agarwood-Based Prescription(S) For Anti-Proliferation Activity Documented In Malay Medical Manuscripts.
Master
Completed
2023
Co-supervisor
|
Identifying The Enablers And Barriers For Implementation Of Halal Meat Supply Chain At Jombang Indonesia.
Master
Completed
2022
Main Supervisor
|
Awareness Of Halalan Toyyiban, Halal Assurance System (Has) Practice, Export Readiness And Food Smes' Business Performance In East Coast Regison, Malaysia.
Master
Completed
2022
Main Supervisor
|
Factors Influencing Muslims' Purchase Intention Of Halal-Certified Over-The-Counter (Otc) Medicines In Bekasi, Indonesia.
Master
Completed
2022
Co-supervisor
|
Factors Influencing Malaysian Muslim Travellers To Patronize Halal Certified Restaurant And Muslim Friendly Restaurant In South Korea.
Master
Completed
2022
Co-supervisor
|
Intention To Use Halal-Certified Bakery Ingredients Among Online Muslim Entrepreneurs: Application Of Extended Theory Of Planned Behaviour (Tpb) Model.
Master
Completed
2021
Main Supervisor
|
Muslim Friendly Medical Services: Understanding Of Hijamah Practitioners In Klang Valley On Malaysian Traditional And Complementary Medicine Guidelines
.
Master
Completed
2021
Co-supervisor
|
Measuring The Service Quality Of Polytechnic Malaysia In Providing Halal Executive Program.
Master
In Progress
Main Supervisor
|
Exploring Whistle-Blowing Intentions Among Employees In Halal Certified Food Companies: A Qualitative Study.
Master
In Progress
Main Supervisor
|
Developing Core Competencies Index For Halal Executive In Food Company Using Delphi-Ahp Technique.
Master
In Progress
Main Supervisor
|
Determinants Of Halal Executive Competency In Halal Food Manufacturing Companies.
Master
In Progress
Main Supervisor
|
Framing Core Competencies Model For Halal Executive In Food Manufacturing Companies.
Master
In Progress
Main Supervisor
|
Consumer Perception And Purchase Intention On Halal Products With Blockchain Technology For Traceability
And Transparency.
Master
In Progress
Main Supervisor
|
Analyzing Factors Influencing Purchase Intention Of Shariah - Compliant Wear Among Muslim Gen Z.
Master
In Progress
Main Supervisor
|
Challenges And Strategies To Ensure Toyyib Practices In A Garment Manufacturing In Bangladesh.
Master
In Progress
Main Supervisor
|
Non – Muslim Purchase Intention Of Halal Fashion Products In Malaysia.
Master
In Progress
Co-supervisor
|
Assessing The Consumers Perception Of Unsafe Nutraceutical Products In Malaysia..
Master
In Progress
Co-supervisor
|
Halal Studies : Education Gap Analysis Of Halal Profession In Malaysia.
Master
In Progress
Co-supervisor
|
Perspectives Of Lower Secondary School Islamic Education Teachers In Klang Valley On Halal Topic.
Master
In Progress
Co-supervisor
|
Assessing The Output Of Funding For Halal-Related Research Projects.
Master
In Progress
Co-supervisor
|
Factors Affecting The Halal Food Implementation In The Nigerian Food Industry: Perspective Of Halal Auditors.
Master
In Progress
Co-supervisor
|
A Core Competencies Model For Muslim-Friendly Tour Guide In Tourism.
Master
In Progress
Co-supervisor
|
Research Projects
Completed
2024 - 2024 | Catalyzing Sustainable E-Waste Management: An Exploratory Study of Urban and Rural Malaysian Consumer Behavior |
2023 - 2023 | Program Pengantarabangsaan Pengetahuan Pensijilan Halal Malaysia: Skop: Kajian Pasaran Permintaan Bakat Halal Di Luar Negara |
2021 - 2023 | The examination of perception and association of authentic local food in Perlis among tourists and the people of Perlis for the purpose of food destination marketing |
2019 - 2023 | Characterization of blood plasma structure in surimi products and adulteration status through scientific and shariah approach. |
On-Going
2023 - Present | Development of Educational Hub to Support the Halal Industry in Thailand |
2023 - Present | Revisiting halal science and halal education body of knowledge in the contemporary time |
2023 - Present | Halal studies: Education gap analysis of halal talent in Malaysia |
2019 - Present | Geo-tourism Destination (GTD) Framework Based on Sustainable Development Goals and Maqasid Shariah |
2019 - Present | Determinants of Employee Engagement in a Syari'ah Compliant Workplace |
2019 - Present | Framing Core Competencies Index for Halal Executive in Food Companies |
2019 - Present | Towards a conceptual model of whistle-blowing intentions among employees in Halal certified food companies |
2019 - Present | Revealing Agarwood-based Prescription(s) Documented in Malay Medical Manuscripts towards cancer treatment |
Publications
Article
Conference or Workshop Item
Book
2023 | Al-Basirah: an insight into halal business and lifestyle. Revon Media Sdn Bhd, ISBN: 9786299744528 |
Book Section
Monograph
2023 | Persepsi dan perkaitan makanan tempatan dan tradisional perlis dalam kalangan peniaga makanan untuk tujuan pemasaran destinasi makanan. In: Kulliyyah of Languages and Management, IIUM, |