Staff Directory
Academic Qualification
- Doctor of Philosophy in Business Management - Doctor of Philosophy, UNIVERSITI TEKNOLOGI MARA
- MASTER IN BUSINESS ADMINISTRATION - Masters Degree, UNIVERSITI TEKNOLOGI MARA
- BACHELOR BUSINESS ADMINISTRATION (HONS.) MARKETING - Bachelor Degree, UNIVERSITI TEKNOLOGI MARA
- DIPLOMA IN ACCOUNTANCY - Diploma, UNIVERSITI TEKNOLOGI MARA
Amirah Binti Ahmad Suki (Dr.)
Assistant Professor
IIUM Gombak Campus
KULLIYYAH OF ECONOMICS AND MANAGEMENT SCIENCES
amirahahmadsuki@iium.edu.my
4728
Area of Specialisation
- Economics, Business And Management ~ Economics, Business And Management ~ Management ~ International Business Management
Teaching Responsibilities
BANK MARKETING | 2023/2024 2021/2022 2020/2021 |
BUSINESS COMMUNICATION | 2023/2024 2022/2023 2021/2022 2020/2021 |
CONSUMER BEHAVIOUR | 2020/2021 |
DIGITAL MARKETING | 2022/2023 2021/2022 |
INTEGRATED MARKETING COMMUNICATION | 2023/2024 2022/2023 2021/2022 |
MARKETING MANAGEMENT | 2023/2024 2022/2023 2021/2022 2020/2021 |
SERVICES MARKETING | 2022/2023 |
Supervision
Factors Influencing The Use Of Halal Cosmetics In Pakistan: Investigating The Mediating Role Of Trust.
Ph.D
Completed
2023
Co-supervisor
|
Online Purchase Intention Of Personal Luxury Goods: The Application Of S-O-R Framework And Signaling Theory.
Ph.D
In Progress
Supervisor Supervisory Committee
|
The Development Of Digital Marketing Modules For Youth And B40 - Entrepreneurs In Klang Valley, Malaysia.
Ph.D
In Progress
Member Supervisory Committee
|
Factors Influencing The Customers' Online Purchase Intention Towards Remittance Services In Somalia: Post Covid-19 Pandemic.
Master
Completed
2023
Main Supervisor
|
Factors Influencing Purchase Intention Towards Paid Online Digital Marketing Course Among Smes In Indonesia.
Master
Completed
2023
Main Supervisor
|
Factors Influencing Dentists' Purchase Intention: A Study Of Dental Equipment Companies In Libya.
Master
Completed
2023
Main Supervisor
|
Factors Influencing Online Purchase Intention Of Fashion Products In Instagram Among Millennials In Saudi Arabia.
Master
Completed
2023
Co-supervisor
|
Factors Affecting Malaysian Customer'S Satisfaction: A Case Of Lazada Mobile Shopping Application.
Master
Completed
2022
Co-supervisor
|
Factors Influencing Customer Satisfaction In E-Commerce Platform: A Study Of Shopee
Malaysia.
Master
Completed
2021
Main Supervisor
|
Factors Influencing Consumers Repurchase Intention Among Telecommunication Brands In Somalia: The Mediating Role Of Brand Loyalty.
Master
Completed
2021
Co-supervisor
|
Factors Influencing Custome'S Interntiom To Subscribe To Ott (Over-The-Top) Video Streaming Services.
Master
In Progress
Main Supervisor
|
Factors Influencing Choice Of Halal Buffet Restaurant In Bangkok Thailand: A Study Of Muslim Customer Perspective.
Master
In Progress
Main Supervisor
|
Factors Influencing Customers' Online Purchase Intention Towards Gift Shop Business In Malaysia: Impact Of Promotion And Price Perception.
Master
In Progress
Main Supervisor
|
The Influence Of Social Media On Tenant Intentions Towards Rental Apartments In Bangkok.
Master
In Progress
Main Supervisor
|
Influencer Marketing: Factor Affecting The Choice Of Social Media Instagram Influencer Among Malaysian Hijabi.
Master
In Progress
Main Supervisor
|
Research Projects
Completed
2022 - 2023 | Quadruple Helix Network to Empower Youth & Single Mother for Sejahtera Community |
On-Going
2024 - Present | Customer Attitudinal Intention to Use of Artificial Intelligence (AI) Enable Robotic-waiter Services in Restaurant Business |
2023 - Present | Determinants of Consumer Trust and Purchase Intention Towards Personal Luxury Goods Online |
2020 - Present | Customer Experience Towards COVID-19 Preventive Measures of Malaysian Retailers |
Publications
Article
2021 | A conceptual framework for customer experience towards COVID-19 preventive measures of Malaysian retailers. International Journal of Academic Research in Business and Social Sciences, 11 (6) pp. 1279-1292 |
Book
2021 | Responsible consumption and production: influence of Sejahtera consumerism in post pandemic Covid 19. Sejahtera Consumerism Department of Business Administration Kulliyyah of Economics and Management Sciences IIUM, ISBN: 978-967-26351-0-9 |
2021 | Sejahtera consumerism in post pandemic covid-19 era. Meso Publishing, ISBN: 978-967-19814-3-6 |