Staff Directory


Amirah Binti Ahmad Suki

Academic Qualification

  • Doctor of Philosophy in Business Management - Doctor of Philosophy, UNIVERSITI TEKNOLOGI MARA
  • MASTER IN BUSINESS ADMINISTRATION - Masters Degree, UNIVERSITI TEKNOLOGI MARA
  • BACHELOR BUSINESS ADMINISTRATION (HONS.) MARKETING - Bachelor Degree, UNIVERSITI TEKNOLOGI MARA
  • DIPLOMA IN ACCOUNTANCY - Diploma, UNIVERSITI TEKNOLOGI MARA

Amirah Binti Ahmad Suki (Dr.)

Assistant Professor
IIUM Gombak Campus

KULLIYYAH OF ECONOMICS AND MANAGEMENT SCIENCES


amirahahmadsuki@iium.edu.my
4728


Area of Specialisation


  • Economics, Business And Management ~ Economics, Business And Management ~ Management ~ International Business Management


Teaching Responsibilities


BANK MARKETING 2023/2024 2021/2022 2020/2021
BUSINESS COMMUNICATION 2023/2024 2022/2023 2021/2022 2020/2021
CONSUMER BEHAVIOUR 2020/2021
DIGITAL MARKETING 2022/2023 2021/2022
INTEGRATED MARKETING COMMUNICATION 2023/2024 2022/2023 2021/2022
MARKETING MANAGEMENT 2023/2024 2022/2023 2021/2022 2020/2021
SERVICES MARKETING 2022/2023


Supervision


Factors Influencing The Use Of Halal Cosmetics In Pakistan: Investigating The Mediating Role Of Trust.
Ph.D Completed 2023 Co-supervisor
Online Purchase Intention Of Personal Luxury Goods: The Application Of S-O-R Framework And Signaling Theory.
Ph.D In Progress Supervisor Supervisory Committee
The Development Of Digital Marketing Modules For Youth And B40 - Entrepreneurs In Klang Valley, Malaysia.
Ph.D In Progress Member Supervisory Committee
Factors Influencing The Customers' Online Purchase Intention Towards Remittance Services In Somalia: Post Covid-19 Pandemic.
Master Completed 2023 Main Supervisor
Factors Influencing Purchase Intention Towards Paid Online Digital Marketing Course Among Smes In Indonesia.
Master Completed 2023 Main Supervisor
Factors Influencing Dentists' Purchase Intention: A Study Of Dental Equipment Companies In Libya.
Master Completed 2023 Main Supervisor
Factors Influencing Online Purchase Intention Of Fashion Products In Instagram Among Millennials In Saudi Arabia.
Master Completed 2023 Co-supervisor
Factors Affecting Malaysian Customer'S Satisfaction: A Case Of Lazada Mobile Shopping Application.
Master Completed 2022 Co-supervisor
Factors Influencing Customer Satisfaction In E-Commerce Platform: A Study Of Shopee Malaysia.
Master Completed 2021 Main Supervisor
Factors Influencing Consumers Repurchase Intention Among Telecommunication Brands In Somalia: The Mediating Role Of Brand Loyalty.
Master Completed 2021 Co-supervisor
Factors Influencing Custome'S Interntiom To Subscribe To Ott (Over-The-Top) Video Streaming Services.
Master In Progress Main Supervisor
Factors Influencing Choice Of Halal Buffet Restaurant In Bangkok Thailand: A Study Of Muslim Customer Perspective.
Master In Progress Main Supervisor
Factors Influencing Customers' Online Purchase Intention Towards Gift Shop Business In Malaysia: Impact Of Promotion And Price Perception.
Master In Progress Main Supervisor
The Influence Of Social Media On Tenant Intentions Towards Rental Apartments In Bangkok.
Master In Progress Main Supervisor
Influencer Marketing: Factor Affecting The Choice Of Social Media Instagram Influencer Among Malaysian Hijabi.
Master In Progress Main Supervisor


Research Projects


Completed
2022 - 2023 Quadruple Helix Network to Empower Youth & Single Mother for Sejahtera Community
On-Going
2023 - Present Determinants of Consumer Trust and Purchase Intention Towards Personal Luxury Goods Online
2020 - Present Customer Experience Towards COVID-19 Preventive Measures of Malaysian Retailers


Publications


Article

2021 A conceptual framework for customer experience towards COVID-19 preventive measures of Malaysian retailers. International Journal of Academic Research in Business and Social Sciences, 11 (6) pp. 1279-1292
Book

2021 Responsible consumption and production: influence of Sejahtera consumerism in post pandemic Covid 19. Sejahtera Consumerism Department of Business Administration Kulliyyah of Economics and Management Sciences IIUM, ISBN: 978-967-26351-0-9
2021 Sejahtera consumerism in post pandemic covid-19 era. Meso Publishing, ISBN: 978-967-19814-3-6