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A. K. M. Ahasanul Haque
Professor

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Dr. Ahsanul Haque is a professor in Marketing, Department of Business Administration, International Islamic University Malaysia since July 2005. He graduated from University of Rajshahi, and obtained the PhD from Putra Graduate School of Management (GSM) under University Putra Malaysia (UPM) in January 2001. His professional career as a Lecturer in Marketing at the Multimedia University Malaysia began from January 2001 to June 2005. Dr. Ahasanul is very active in research, publication and supervision. He has Published and presented papers at both local and international levels and contribute ... show more

  • Marketing - Doctor of Philosophy, Universiti Putra Malaysia (UPM)
  • Marketing - Masters Degree, Rajshashi University
  • Marketing - Bachelor Degree, Rajshashi University
  • Economics, Business And Management ~ Economics, Business And Management ~ Marketing ~ Consumer Behaviour 131 -
  • Economics, Business And Management ~ Economics, Business And Management ~ International Business ~ Other International Business n.e.c. -
  • -1 - 2018 Fellow of Chartered Institute of Marketing, UK,
  • 2010 - -1 ,
  • 2018 - -1 Fellow of Chartered Institute of Marketing, (UK),
ADVANCED QUANTITATIVE METHODS 2019/2020 2020/2021
BANK MARKETING 2014/2015
CONSUMER BEHAVIOUR 2016/2017
E-MARKETING 2011/2012
ICT FOR ISLAMIC FINANCIAL INSTITUTIONS 2012/2013 2013/2014
INTEGRATED MARKETING COMMUNICATION 2014/2015 2015/2016 2016/2017 2017/2018 2018/2019
INTERNATIONAL BUSINESS 2008/2009 2009/2010
INTERNATIONAL MARKETING 2006/2007 2008/2009 2009/2010 2010/2011 2011/2012 2012/2013 2013/2014 2015/2016 2016/2017 2017/2018 2018/2019 2019/2020
INTERNET MARKETING 2005/2006 2007/2008 2008/2009 2009/2010 2010/2011 2011/2012
INTRODUCTION TO MANAGEMENT FOR NON-ENM 2005/2006
INTRODUCTION TO MARKETING (NON-ENM) 2005/2006
INTRODUCTION TO MARKETING(NON-ENM) 2006/2007 2007/2008 2008/2009 2009/2010
ISLAMIC MARKETING 2015/2016 2016/2017 2017/2018 2018/2019 2019/2020
MARKETING MANAGEMENT 2010/2011 2011/2012 2012/2013 2013/2014
MARKETING MANAGEMENT AND STRATEGY 2008/2009
MARKETING POLICIES 2008/2009 2009/2010
MARKETING PRINCIPLES 2006/2007 2007/2008 2010/2011 2014/2015 2015/2016 2017/2018
MARKETING RESEARCH 2008/2009 2010/2011 2011/2012 2013/2014 2014/2015 2015/2016 2016/2017 2017/2018
PRINCIPLES AND PRACTICE OF MANAGEMENT 2005/2006 2007/2008
PROMOTION MANAGEMENT 2014/2015
SEMINAR ON COMTEMPORARY ISSUES IN MANAGEMENT 2017/2018 2018/2019
SEMINAR ON CONTEMPORARY ISSUES IN MANAGEMENT 2019/2020
SERVICES MARKETING 2014/2015
STRATEGIC MARKETING 2015/2016 2016/2017 2017/2018 2018/2019 2019/2020 2020/2021
SUSTAINABILITY: SOCIETY AND BUSINESS 2020/2021
In Progress
2019 - Present Acritical Success Model for Public-Private Partnership (PPP) Based Trust School Initiative
2019 - Present 2nd Cycle Grant for IIIT - IIUM Text Book Research Project (2019 -2020) (International Institute of Islamic Thought (IIIT) Grant): PRINCIPLES OF MARKETING FROM AN ISLAMIC PERSPECTIVE
2019 - Present 2nd Cycle Grant for IIIT - IIUM Text Book Research Project (2019 -2020) (International Institute of Islamic Thought (IIIT) Grant)
2019 - Present 2nd Cycle Grant for IIIT - IIUM Text Book Research Project (2019 -2020)
2016 - Present Internet and Persons with Disabilities: Implication towards Digital Inclusion Policy
2014 - Present Market Assessment and Technology Commercialization of Bio-Chip Product for Food Security Detection
Completed
2017 - -1 Higher Education Quality Enhancement Project (HEQEP) Business
2017 - -1 Higher Education Quality Enhancement Project (HEQEP) Accounting
2016 - -1 Manjung Blueprint
2015 - 2017 Towards Devising A Fundamental Theory of Islamic Advertising
2015 - 2019 Novel Islamic Framework for Television Advertising of Halal Products in Muslim Countries
2015 - 2019 Novel Islamic Framework for Television Advertising of Halal Products in Muslim Countries
2014 - 2018 Developing a Framework of Quality Pledge by Addressing the Influence of Millennial Personality
2013 - 2014 Measuring Customer Satisfaction and Loyalty Towards Marketing Retail Strategy: An Emprical Study of Some Selected Hypermarkets in Malaysia
2013 - 2017 Islamic Tourism in Malaysia: The Involvement of Travel and Tour Business as a Stakeholder in Strategizing Travel Packages
2012 - 2013 Islamic Tourism:A study on Malaysian travel and tour businesses
2012 - 2015 Factors Influencing Selection of Higher Learning Institutes: an Empirical Investigation on Higher Learning's Institutions in Malaysia
2011 - 2013 Assessing Export Performance of Malaysian Furniture Industries Products: Measure of Competitiveness
2011 - 2014 The Effect of Green Marketing Campaigns on Malaysian Consumers' Behaviour towards Environmental Protection
2011 - 2013 The Perception of Young Muslim Users Toward Facebook As Social Network Service : A Study Of Malaysian Users Perspective
2011 - 2012 An Investigation On The Factors Influencing Students Choosing Sales As Their Career
2010 - 2012 Advertisement Effectiveness and Choice of Fast Food Restaurant: An Exploratory Study of Malay Muslim Consumers
2010 - 2011 An empirical study of religiosity and ethnocentrism to Purchase foreign goods across Malay Muslim Consumers
2009 - 2011 Factors Influencing Choice Of Telecommunication service Providers and its Implication to Malaysian Customers
2008 - 2010 An Investigation of Advertising Practices Banking under shari'ah Observation
2007 - 2010 E-Commerce: The Study of the Perception of Malaysian Consumers towards Internet Banking System.
12 July 2018 Highest Number of Publication (Index Journal). International Islamic University Malaysia - University level.
12 July 2018 Top 30 Contributors to IIUM's Research Performance. IIUM - University level.
21 July 2016 Highly Commended Paper Award 2016. Emerald Group Publishing Limited - International level.
10 May 2010 Outstanding Researcher Award (University). International Islamic University Malaysia - University level.
07 March 2007 Promising Researcher Award. International Islamic University Malaysia - University level.
14 March 2006 Promising Researcher Award (Kulliyyah level) 2006. International Islamic University Malaysia - University level.
Article
2015 Moderating effect of income on the service environment and customers’ behavioral intention. Procedia Social and Behavioral Sciences , 170 (na) pp.596-604
2014 Total quality management practices in the Islamic banking industry : comparison between Bangladesh and Malaysian Islamic bank. International Journal of Ethics in Social Sciences , 2 (1) pp.5-18
2014 Training program effectiveness of service initiators: measuring perception of female employees of bank using logistic approach. Asian Research Journal of Business Management , 2 (1) pp.98-108
2014 Antecedents of the use of online banking by students in Malaysia: extended TAM validated through SEM. International Business Management , 8 (5) pp.277-284
2014 Exploring the Brand Image of an Islamic Higher Educational Institution: A Qualitative Approach. Middle East Journal of Business , 9 (2) pp.35-40
2014 Exploring the brand image of an Islamic higher educational institution: a qualitative approach. Middle East Journal of Business , 9 (2) pp.35-40
2014 Export performance Malaysian furniture industry: rethinking competitiveness. Middle East Journal of Business , 9 (1) pp.33-40
2014 Factors affecting the attractiveness of medical tourism destination: an empirical study on India. Iranian Journal Public Health , 43 (7) pp.867-876
2014 Factors affecting customer loyalty through satisfaction towards retail marketing strategy: an exploratory investigation on Malaysian hypermarkets. Australian Journal of Basic and Applied Sciences , 8 (7) pp.304-322
2014 Gaining of competitive advantage of Malaysian telecommunication products: measure of competitiveness. International Review of Business Research Papers , 10 (2) pp.27-45
2013 Customer's perception towards buying Chinese products: An empirical investigation in Malaysia . World Applied Sciences Journal , 22 (2) pp.152-160
2013 Customer’s perception towards buying Chinese products: an empirical investigation in Malaysia. World Applied Sciences Journal , 2 (2) pp.152-160
2013 Malaysian users’ perception towards facebook as a social networking site. International Journal of Academic Research in Business and Social Sciences , 3 (1) pp.119-129
2013 The usage of social network as a marketing tool: Malaysian Muslim consumers’ perspective. International Journal of Academic Research in Economics and Management Sciences , 2 (1) pp.93-102
2013 The impact of online customer experience (OCE) on service quality in Malaysia. World Applied Sciences Journal , 21 (11) pp.1621-1631
2013 Customers’ perception towards buying Chinese products: an empirical investigation in Malaysia. World Applied Sciences Journal , 22 (2) pp.152-160
2013 Teachers’ perception towards total quality management practices in Malaysian Higher Learning Institutions. Creative Education , 4 (9B) pp.35-40
2013 Internet technology, CRM and customer loyalty: customer retention and satisfaction perspective. Middle-East Journal of Scientific Research , 14 (1) pp.79-92
2013 Export performance of Malaysian furniture industry: rethinking competitiveness. Middle East Journal of Business , 9 (1) pp.33-40
2013 Exploring critical factors of tourist satisfaction: a study on Islamic tourists destinations in Malaysia. Actual Problems of Economics , 146 (8) pp.486-896
2013 What makes tourists satisfied? an empirical study on Malaysian Islamic tourist destination. Middle East Journal of Scientific Research (MEJSR) , 14 (12) pp.1631-1637
2013 Effectiveness of facebook towards online brand awareness : a study on Malaysian facebook users perspective. Australian Journal of Basic and Applied Sciences , 7 (2) pp.197-203
2013 Online brand awareness: determining the relative importance of Facebook and other strategies among the Malaysian consumers. Information Management And Business Review , 5 (4) pp.168-174
2013 The roles of cues for assessing consumers perceived quality at the destination level. Journal of Basic and Applied Scientific Research , 3 (1) pp.1133-1141
2012 Exploring the relationship between religiosity, ethnocentrism and corporate image: young Muslim consumers perspective. Journal of Business and Policy Research , 7 (1) pp.60-71
2012 Measuring students’ perception towards university selection: an empirical investigation on Malaysian postgraduate students. International Journal of Research In Commerce, Economics & Management , 2 (9) pp.13-20
2012 Environmental and social performance disclosure and shareholders’ wealth- a perspective from Malaysian companies . Australian Journal of Business and Management Research , 1 (12) pp.33-41
2012 An analysis of the labour market and its policy of Bangladesh. International Journal of Management Research and Review , 2 (7) pp.1104-1131
2012 Critical ivestigation on adoption of e-business towards Malaysian organizational perspective. Journal of Basic and Applied Scientific Research , 2 (10) pp.10440-10449
2012 Tactics, strategies and outcomes of relationship retailing in Bangladesh. Business and Social Science Review (BSSR) , 1 (11) pp.18-34
2012 Critical factors for developing brand equity: an empirical investigation in Malaysia. IOSR Journal of Business and Management , 1 (4) pp.13-20
2012 Issues of consumerism in Bangladesh: present status and challenges. International Journal of Scientific and Research Publications , 2 (3) pp.1-7
2012 Relationship recovery: an integrated conceptual framework. Research Journal of Social Science and Management , 1 (12) pp.60-75
2012 Voluntary sustainability disclosure, revenue, and shareholders wealth- a perspective from Singaporean companies. Business Management Dynamics , 1 (9) pp.6-12
2012 Women involvement in dry fish value chain approaches towards sustainable livelihood. Australian Journal of Business and Management Research , 1 (12) pp.42-58
2012 The impact of customer perceived service quality on customer satisfaction for private health centre in Malaysia: a structural equation modeling approach. Information Management And Business Review , 4 (5) pp.257-267
2012 Service quality and influencing factor on consumer purchase intention of online ticketing: an empirical study in Iran. Business Management Dynamics , 1 (7) pp.22-30
2012 Service quality and consumer purchasing intention toward online ticketing: an empirical study in Iran. International Proceedings of Economic Development and Research , 38 pp.150-154
2012 The effect of different media ads on consumer’s purchase intension: a pragmatic exploration on the Bangladeshi fast food industry. International Journal of Management and Business Affairs , 2 (3) pp.1-14
2011 Exploring critical factors choice of piracy products: an empirical investigation on Malaysian customers’. European Journal of Economics, Finance and Administrative Sciences (30) pp.84-94
2011 Organizational polities on employee performance: an exploratory study on ready made garments employees in Bangladesh . Business strategy series , 12 (3) pp.146-155
2011 An exploratory study on Malaysian consumer’s purchase intention: brand, quality and price perspective. Indian Journal of Commerce and Management Studies , 2 (5) pp.1-11
2011 Organizational politics on employee performance: an exploratory study on readymade garments employees in Bangladesh. Business Strategy Series , 12 (3) pp.146-155
2011 Application of ethics in small enterprise: an impiricial study on Dhaka city in Bangladesh. Prabandhan , 4 (3) pp.1-11
2011 Critical factors influencing advertising practices by Islamic banks: a study on Bangladeshi consumers. Commerce and Management Explorer , 1 (1) pp.37-44
2011 Consumer attitudes toward foreign and Bangladeshi products: a focus group study on Bangladeshi consumers. Kegees Journal of Social Science , 3 (1) pp.4-12
2011 Assessing the impact of advertisement towards Malay consumers: an empirical study of fast food restaurants in Malaysia. Business Management Dynamics , 1 (2) pp.39-53
2011 An exploratory study on the effect of morality, encouragement of good deeds and truthfulness appeal towards advertising practices by the restaurants in Dhaka City. International Journal of Contemporary Business Studies , 2 (6) pp.6-17
2011 Customer satisfaction mobile phone services: an empirical study on Grameen Phone (GP) and Banglalink (BL) in Bangladesh. International Business Management , 5 (3) pp.140-150
2011 Factors influencing employee performance in the organization: an exploratory study of private organization in Bangladesh . International Journal of Contemporary Business Studies , 2 (2) pp.25-39
2011 Factors influencing purchase of foreign goods by Malay Muslim consumers: a structural equation modelling approach on religiosity and ethnocentrism perspectives. The Social Sciences , 6 (6) pp.420-428
2011 Purchasing behavior for pirated products: a structural equation modeling approach on Bangladeshi consumers. Journal of Management Research , 11 (1) pp.48-58
2011 Choice criteria for mobile telecom operator: empirical investigation among Malaysian customers. International Management Review , 7 (1) pp.50-57
2011 Religiosity, ethnocentrism end corporate image towards the perception of young muslim consumers: structural equation modelling approach. European Journal of Social Sciences , 23 (1) pp.98-108
2010 Exploring critical factors influencing tourists’ perception in selection of destination: structural equation modelling approach on Bangladeshi market. Pratibimba Journal , 10 (2) pp.7-17
2010 Is Bangladeshi RMG sector fit in the global apparel business? analyses the supply chain management. South East Asian Journal of Management , 4 (1) pp.53-72
2010 Critical factors for diffusion of web technologies for supply chain management functions: Malaysian perspective. European Journal of Social Sciences , 12 (3) pp.490-505
2010 Factor influencing Malay Muslim consumers's to purchase foreign goods: a structural equation modelling approach religiosity and enthnocentrism perspectives . Journal of International Business Ethics , 3 (1) pp.30-40
2010 Factors influencing consumer ethical decision making of purchasing pirated software: structural equation modelling on Malaysian consumer . Journal of International Business Ethics , 3 (1) pp.30-40
2010 Exploring influencing factors for the selection of mobile phone service providers: A structural equational modeling (SEM) approach on Malaysian consumers. African Journal of Business Management , 4 (13) pp.2885-2898
2010 Service quality and customer behavioural intention: a study on Malaysian telecommunication industry. Kegess Journal of Social Sciences , 2 (1) pp.37-49
2010 An empirical study towards consumer perception in selecting mobile telecom service providers in Malaysia. Journal of Management & Science , 8 pp.4-22
2010 Islamic banking in Malaysia: a study of attitudinal differences of Malaysian customers. European Journal of Economics, Finance and Administrative Sciences , 18 pp.7-18
2010 Factors determinants the choice of mobile service providers: structural equation modeling approach on Bangladeshi consumers. Business and Economics Research Journal , 1 (3) pp.17-34
2010 Shariah observation advertising practices of Bank Muamalat in Malaysia. Journal of Islamic Marketing , 1 (1) pp.70-77
2010 Factors influencing consumers' perception in the choice of consumers’ products: a SEM approach on Malaysian consumers’. JM International Journal of Management Research (JMIJMR) , 1 (1) pp.88-99
2009 Electronic transaction of internet banking and its perception of Malaysian online customers. African Journal of Business Management , 3 pp.248-259
2009 Dynamic model for price of wheat in Bangladesh. European Journal of Social Sciences , 10 (2) pp.254-263
2009 Advertising practices and promotion in the Islamic world under the Shariah observation: a case study on Bank Islam in Malaysia (FT email - WSS). Indian Journal of Marketing , XXXIX (5) pp.35-40
2009 Prospects of 3G service: a study on Malaysian customer perspectives. Pratibimba - The Journal of IMIS , 9 (1) pp.7-34
2009 Exploring Customer's Shopping Experiences through Shopping Centre Branding in Malaysia . Journal of Management Research , 9 (3) pp.248-259
2009 Factors affecting Consumers Satisfaction towards Advertising Media: A Comparative Study between Traditional Advertising and Online Advertising in Malaysia . Advances in Management , 2 (5) pp.43-49
2009 Lead time management in the garment sector of Bangladesh: an avenues for survival and growth . European Journal of Scientific Research , 33 (4) pp.617-629
2009 Issues of E-banking transaction: An empirical investigation on Malaysian customers perception. Journal of Applied Sciences , 9 (10) pp.1870-1879
2009 Factor influences selection of Islamic banking: a study on Malaysian customer preferences. American Journal of Applied Sciences , 6 (5) pp.922-928
2009 Factors influencing buying behavior of piracy products and its impact to Malaysian market. International Review of Business Research Papers , 5 (2) pp.383-401
2009 Factors determinate customer shopping behaviour through Internet: the Malaysian case. Australian Journal of Basic and Applied Sciences , 3 (4) pp.3452-3463
2006 Identifying potentiality online sales in Malaysia: A study on customer relationships online shopping . Journal of Applied Business Research , 22 pp.119-130
2006 E-Commerce: A Study on Internet Shopping in Malaysia. Journal of Applied Sciences , 6 (3) pp.696-705
2006 Internet Advertisement: Helps to Build Brand. Information Technology Journal , 5 (5) pp.868-875

Conference or Workshop Item

2014 Factors influencing the online book purchase behaviour: a conceptual map on Malaysian Muslim students. In: 2nd International Conference on Management from an Islamic Perspectives (ICMIP-2 2014)
2014 Understanding the effects of green marketing management on muslim consumers in Malaysia from and Islamic perspective. In: ICMIP 2 (International Conference Management from Islamic Perspective)
2014 A conceptual model to find the effectiveness of Islamic advertising. In: 2nd International Conference on Management from an Islamic Perspective (ICMIP-2 2014)
2014 Dimensions of ideal leadership: Prophet Muhammad (P) as the greatest leader. In: 2nd International Conference on Management from an Islamic Perspective (ICMIP-2 2014)
2013 Antecedents of Attitude towards Online Advertisement: Evidence from Malaysia. In: 3rd International Conference on Global Business Environment
2013 Export performance of Malaysian Telecommunication products: market prospect and challenges. In: Third Asia pacific Business Research Conference
2013 Export Performance of Malaysian Furniture Industry: Rethinking Competitiveness. In: 3rd International Conference on Global Business Environment
2013 Factors influencing of tourist loyalty: a study on tourist destinations in Malaysia. In: Third Asia-Pacific Business Research Conference
2012 The Application of Internet Technology, Imperatives in Enhancing Customer Relations: An Empirical Study in Iran. In: International Conference on Economics, Business and Innovation
2012 Factors Influencing in Selection of MBA Programs: An Empirical Investigation in Malaysian Higher Learning’s Institutions. In: The 10th International Conference of the Academy of HRD (Asia Chapter)
2012 Service quality and consumer purchasing intention toward online ticketing: an empirical study in Iran. In: International Conference on Economics, Business Innovation (ICEBI 2012)
2011 Study on consumer perception towards online ticketing in Malaysia . In: International Research Conference and Colloquium
2011 Sales Career Interest among University Students in Malaysia (Conference) . In: The Fifth Facing East / Facing West Conference
2010 A study on advertising practices of Islamic banks in Malaysia: an empirical assessment under Islamic observation. In: International Conference on Marketing: Global Issues and Challenges
2010 Corporate image of Islamic banks in Malaysia: an institutional theory approach. In: International Conference on Marketing: Global Issues and Challenges
2010 Exploring critical factors for choice of mobile service providers and its effectiveness on Malaysian consumers. In: 4th Asian Business Research Conference
Factors Influencing Tourists Confidence towards Islamic Travel Service provided by Malaysian Travel Agents. In: ICMIP 2 (International Conference Management from Islamic Perspective)
The Perception of Young Muslim Consumers: Reliogisity, Enthnocentrism and Corporate Image Perspective (Dummy). In: World Business, Economics and Finance Conference
Adoption of E-Business: An empirical study on Malaysian organization perspective (Dummy). In: 5th African-Asian-Australian (5th AAA) regional conference
Moderating Effect of Income on the Service Environment and Customers’ Behavioral Intention. In: Asian Conference on Environment-Behaviour Studies 25-27 August 2014
FACTORS INFLUENCING TOURISTS’ CONFIDENCE TOWARDS ISLAMIC TRAVEL SERVICES PROVIDED BY MALAYSIAN TRAVEL AGENCIES. In: 2nd International Conference on Management from an Islamic Perspective (ICMIP-2 2014)
UNDERSTANDING THE EFFECT OF GREEN MARKETING MANAGEMENT ON MUSLIM CONSUMERS IN MALAYSIA FROM AN ISLAMIC PERSPECTIVE. In: 2nd International Conference on Management from an Islamic Perspective (ICMIP-2 2014)
The Involvement of Travel and Tour Business In Engaging Travel Packages Towards Islamic Tourism (Dummy). In: 1st International Conference on Islamic Marketing and Branding (ICIMB)
A study on Consumer Perceptions towards Web Site Quality: indicators of Consumer Loyalty Intent (Dummy).
Customer Perception on the Choice of Consumer products: attitudinal Differences of Malaysian customers (Dummy).
The influence of "Brand name" to consumer product search and purchase decision when shopping in the Internet: study on Malaysian consumers .

Book

2013 Customers' perception towards cellular mobile telephone operators. ORIC Publication . ISBN 978-0-9895590-0-3
2012 Reading on marketing theories: a practical approach on case studies. IIUM Press . ISBN 9789674182069

Book Section

2012 Strategy for consumer brand preferences. In: Reading on marketing theories: a practical approach on case studies IIUM Press . ISBN 9789674182069 , pp.1-10
2012 Factors influencing consumer buying behaviour on electrical items: the Malaysian perspective. In: Reading on marketing theories: a practical approach on case studies IIUM Press . ISBN 9789674182069 , pp.11-26
2012 Shopping on the Internet: the influence of brand name on consumer's purchase decision. In: Reading on marketing theories: a practical approach on case studies IIUM Press . ISBN 9789674182069 , pp.87-95
2012 Malaysian customer's perception on e-ticketing for flight reservation . In: Reading on marketing theories: a practical approach on case studies IIUM Press . ISBN 9789674182069 , pp.121-126
2012 Case studies. In: Reading on marketing theories: a practical approach on case studies IIUM Press . ISBN 9789674182069 , pp.127-160
2011 Advertising practices of Islamic banks in Malaysia: an empirical assessment under Islamic observation. In: Readings in marketing : an Islamic perspective IIUM Press . ISBN 9789670225456 , pp.277-308
2011 Corporate image of Islamic banks in Malaysia : an institutional theory approach. In: Readings in Marketing: An Islamic Perspective IIUM Press . ISBN 978-96-7022-545-6 , pp.175-206