Staff Directory
Academic Qualification
- Marketing - Doctor of Philosophy, Universiti Putra Malaysia (UPM)
- Marketing - Masters Degree, Rajshashi University
- Marketing - Bachelor Degree, Rajshashi University
A. K. M. Ahasanul Haque (Prof. Dr.)
Professor
IIUM Gombak Campus
KULLIYYAH OF ECONOMICS AND MANAGEMENT SCIENCES
ahasanul@iium.edu.my
4719
Expert Profile
Dr. Ahsanul Haque is a professor in Marketing, Department of Business Administration, International Islamic University Malaysia. He graduated from University of Rajshahi and obtained the PhD from Graduate School of Management (GSM) under University Putra Malaysia (UPM) in January 2001. His professional career as a Lecturer in Marketing at the Multimedia University Malaysia began from January 2001. Ahasanul achievements include publications of numerous books, book chapters, study modules supervision are remarkable. He has Published and presented papers at both local and international levels. At this stage he has published textbooks, research books, book chapters, and study modules. Moreover, he had published about significance number of research articles to international referred journal, including ISI, Scopus, Emerald, ABDC’s and others indexed and more also remarkable number of conference proceedings. He is editorial board member several international index journals. He has been awarded several times for outstanding research work locally and internationally, including Emerald Literati Award and British Publishing House. He supervised significance number of post-graduate research, such as PhD, DBA and Master students and also external examiner from reputable universities around the world. Since 2002, he involved many external research grants funded by local and international authority. Moreover, he involved quite number of consultancy projects including World Bank, Telekom, Z-consulting and many more. He is appointed adjunct professor, visiting professor and external assessor (curriculum development) several Institutes around the world. Additionally, appointed adjunct professor, visiting professor several universities and delivered as keynote speaker remarkable number of international conferences and symposium. His professional involvement in many international organizations including American Marketing Association (AMA), Institute of Marketing Malaysia, Academy of World Business and Marketing Management, World Business Institute (WBI), International Academy of Business and Economics Society (IABE) and other societies. He is awarded as a fellow member from Chartered Institute of Marketing (CIM) in UK and Malaysia. He showed research interest in the areas International marketing, Digital Marketing, consumer behavior, Internet Marketing, Islamic Marketing, and other Marketing and Management areas.
Area of Specialisation
- Economics, Business And Management ~ Economics, Business And Management ~ International Business ~ Other International Business n.e.c.
- Economics, Business And Management ~ Economics, Business And Management ~ Marketing ~ Consumer Behaviour 131
Professional Membership
- 2017 - 2022: Member of Profesional Body / Association: (Associate Member), Institute of Marketing Malaysia (IMM)
- 2018 - 2021: Member of Profesional Body / Association: (Fellow of Chartered Institute of Marketing, UK), Chartered Institute of Marketing (CIM)
- 2018 - 2021: Member of Profesional Body / Association: (Fellow of Chartered Institute of Marketing, (UK)), Chartered Institute of Marketing (CIM)
Teaching Responsibilities
ADVANCED QUANTITATIVE METHODS | 2022/2023 2021/2022 2020/2021 2019/2020 |
BANK MARKETING | 2014/2015 |
CONSUMER BEHAVIOUR | 2016/2017 |
E-MARKETING | 2011/2012 |
ICT FOR ISLAMIC FINANCIAL INSTITUTIONS | 2013/2014 2012/2013 |
INTEGRATED MARKETING COMMUNICATION | 2018/2019 2017/2018 2016/2017 2015/2016 2014/2015 |
INTERNATIONAL BUSINESS | 2009/2010 2008/2009 |
INTERNATIONAL MARKETING | 2023/2024 2022/2023 2021/2022 2020/2021 2019/2020 2018/2019 2017/2018 2016/2017 2015/2016 2013/2014 2012/2013 2011/2012 2010/2011 2009/2010 2008/2009 2006/2007 |
INTERNET MARKETING | 2011/2012 2010/2011 2009/2010 2008/2009 2007/2008 2005/2006 |
INTRODUCTION TO MANAGEMENT FOR NON-ENM | 2005/2006 |
INTRODUCTION TO MARKETING (NON-ENM) | 2005/2006 |
INTRODUCTION TO MARKETING(NON-ENM) | 2009/2010 2008/2009 2007/2008 2006/2007 |
ISLAMIC MARKETING | 2023/2024 2022/2023 2021/2022 2020/2021 2019/2020 2018/2019 2017/2018 2016/2017 2015/2016 |
MARKETING MANAGEMENT | 2024/2025 2023/2024 2013/2014 2012/2013 2011/2012 2010/2011 |
MARKETING MANAGEMENT AND STRATEGY | 2008/2009 |
MARKETING POLICIES | 2009/2010 2008/2009 |
MARKETING PRINCIPLES | 2017/2018 2015/2016 2014/2015 2010/2011 2007/2008 2006/2007 |
MARKETING RESEARCH | 2017/2018 2016/2017 2015/2016 2014/2015 2013/2014 2011/2012 2010/2011 2008/2009 |
PRINCIPLES AND PRACTICE OF MANAGEMENT | 2007/2008 2005/2006 |
PROMOTION MANAGEMENT | 2014/2015 |
RESEARCH METHODS | 2022/2023 |
SEMINAR ON COMTEMPORARY ISSUES IN MANAGEMENT | 2018/2019 2017/2018 |
SEMINAR ON CONTEMPORARY ISSUES IN MANAGEMENT | 2019/2020 |
SERVICES MARKETING | 2014/2015 |
STRATEGIC MARKETING | 2023/2024 2022/2023 2021/2022 2020/2021 2019/2020 2018/2019 2017/2018 2016/2017 2015/2016 |
SUSTAINABILITY: SOCIETY AND BUSINESS | 2020/2021 |
Supervision
Investigating Ewom, Perceived Risk And Perceived Usefulness Towards Online Purchase Intention In Malaysia: The Mediating Effects Of Percieved Trust.
Ph.D
Completed
2024
Main Supervisor
|
Factors Influencing The Use Of Halal Cosmetics In Pakistan: Investigating The Mediating Role Of Trust.
Ph.D
Completed
2023
Main Supervisor
|
Self-Service Technology And Persuasive System Design On Customer Loyalty Of Ride-Sharing Apps Users In Bangladesh: The Mediating Role Of Customer Satisfaction.
Ph.D
Completed
2023
Co-supervisor
|
Soft Skill Practice Determinants And Employees' Job Performance Mediated By Employees' Trust In Bangladesh Ready-Made Garments Sector.
Ph.D
Completed
2023
Co-supervisor
|
The Impact Of Destination Image And Perceived Risk On The Selection Of Tour Destination: A Study Of Ecotourism In Bangladesh.
Ph.D
Completed
2022
Main Supervisor
|
The Impact Of Service Quality And Perceived Value On Customer Loyalty Towards Private Commercial Banks In Bangladesh: Customer Satisfaction As The Mediating Role.
Ph.D
Completed
2022
Main Supervisor
|
The Impact Of Halal Branding On Consumers Purchasing Behavioral Intention In Bosnia And Herzegovina.
Ph.D
Completed
2022
Main Supervisor
|
Muslim Consumers' Purchase Intention Towards Otc Medicine In Malaysia: An Empirical Investigation From Islamic Perspective.
Ph.D
Completed
2022
Main Supervisor
|
Perceived Value, Retail Service Quality, Mediating Trust And Customer Satisfaction On Customer Loyalty Towards Hypermarkets In Klang Valley, Malaysia.
Ph.D
Completed
2020
Main Supervisor
|
Inhibitors And Drivers Of Intention To Purchase Airline E-Tickets In Malaysia.
Ph.D
Completed
2018
Main Supervisor
|
The Effect Of Green Marketing Concepts And Tools On Malaysian Consumers’ Environmental Protection Behaviour.
Ph.D
Completed
2018
Co-supervisor
|
Determining Muslim Consumers’ Attitudes Toward Advertising From Islamic Perspective: An Empirical Study In Malaysia.
Ph.D
Completed
2017
Main Supervisor
|
Determining Muslim Consumers’ Attitudes Toward Advertising From Islamic Perspective: An Empirical Study In Malaysia.
Ph.D
Completed
2017
Main Supervisor
|
Marketing Communication, Image And Brand Equity Of Shariah-Compliant Tourism In Malaysia.
Ph.D
Completed
2017
Main Supervisor
|
Customer Satisfaction And Loyalty Towards Grocery Stores In Palestine
.
Ph.D
Completed
2017
Main Supervisor
|
Guests’ Behavioral Intention At Eco-Resorts: Some Empirical Evidence From Malaysia
.
Ph.D
Completed
2017
Main Supervisor
|
The Effect Of E-Service Quality And Perceived Risk On Customer Loyalty Among Bangladeshi Online Banking Customers.
Ph.D
Completed
2017
Main Supervisor
|
Customer Retention In The Nigerian Mobile Telecommunication Industry
.
Ph.D
Completed
2017
Main Supervisor
|
International Students Satisfaction And Loyalty: A Comparative Study Of Malaysian And Australian Higher Learning Institutions.
Ph.D
Completed
2016
Main Supervisor
|
Travel And Tour Businesses’ Strategies In Engaging Tour Packages Towards Islamic Tourism: An Empirical Study In Malaysia.
Ph.D
Completed
2015
Main Supervisor
|
Configuring Integrated Marketing Communication Towards Brand Image And Brand Equity Of Malaysian Higher Educational Institutions.
Ph.D
Completed
2015
Main Supervisor
|
Determinants Of Firm Export Performance In Uganda.
Ph.D
Completed
2015
Co-supervisor
|
Customers Perception Towards Mobile Services And Their Influencing Factors In The Choice Of Service Providers.
Ph.D
Completed
2011
Main Supervisor
|
Factors Influencing The Actual Use Of Mobile Commerce Among Consumers In Malaysia
.
Ph.D
In Progress
Main Supervisor
|
The Effect Of Technology Readiness On Technology Acceptance In Using E-Payment And Consumer Satisfacion And Social Influence "Economic Companies In Algeria".
Ph.D
In Progress
Main Supervisor
|
The Impact Of Personality Traits And Technology Readiness On Intention To Use E-Commerce Application: The Mediating Role Of Perceived Ease Of Use And Perceived Usefulness.
Ph.D
In Progress
Co-supervisor
|
Challeges Of Adopting Halal Tourism In The Maldives.
Ph.D
In Progress
Co-supervisor
|
Factors Influencing The Satisfaction Of The Younger Generation When Purchasing Garment Products Through The Shopee Online Platform.
Master
Completed
2024
Main Supervisor
|
Factors Influencing Customer Satisfaction In Health Care Services In Bangladesh.
Master
Completed
2024
Main Supervisor
|
Factors Influencing Tourists' Satisfaction In Malaysia: An Empirical Study On Islamic Tourism.
Master
Completed
2023
Main Supervisor
|
Factors Influencing Customers Repurchase Intention Via Kikidrop Food Delivery App. In Djibouti.
Master
Completed
2023
Main Supervisor
|
Factors Influencing Customer Purchase Intention Through Social Media Platforms In Malaysia During The Post Covid-19 Outbreak.
Master
Completed
2023
Main Supervisor
|
The Impact Of Service Quality And Destination Image Toward Tourists Revisit Intention: An Empirical Study On Cox'S Bazar Marine Tourism In Bangladesh.
Master
Completed
2023
Main Supervisor
|
Factors Influencing Students' Satisfaction In Campus Cafeterias: An Empirical Study On Public Universities At Klang Valley In Malaysia.
Master
Completed
2022
Main Supervisor
|
Factors Affect Customers Buying Decisions In Retail Stores In Malaysia.
Master
Completed
2022
Main Supervisor
|
Students Purchase Intention Towards Online Shopping In Kabul Afghanistan.
Master
Completed
2022
Main Supervisor
|
The Impacts Of Perceived Usefullness And Perceived Ease Of Use On Customer Behavioral Intention To Use Ride Sharing App In Malaysia.
Master
Completed
2022
Main Supervisor
|
The Study Of Customer Satisfaction Towards Traditional Car Rental Service In
Malaysia.
Master
Completed
2021
Main Supervisor
|
Factors Influencing Female Consumers’ Purchase Intention Towards Cosmetic Products In Online Stores In China.
Master
Completed
2021
Co-supervisor
|
The Influence Of Educational Marketing Mix Towards Parental Choice Of Private Islamic International Schools In Malaysia.
Master
Completed
2020
Main Supervisor
|
The Factors Influencing Customer Satisfaction Towards Unifi Services In Malaysia.
Master
Completed
2020
Main Supervisor
|
Factors Influencing Online Impulse Purchase Behaviour Among Generation Y In Malaysia: A Study On Students In Selangor.
Master
Completed
2020
Co-supervisor
|
Factors Influencing Customer Satisfaction Towards Lazada Online Shopping In Malaysia.
Master
Completed
2019
Main Supervisor
|
Adoption Of Social Media By Travel Agencies In Malaysia.
Master
Completed
2019
Main Supervisor
|
Factors Influencing Customers’ Purchase Intention Of Counterfeit Mobile Phone:
An Empirical Study In Malaysia
.
Master
Completed
2019
Main Supervisor
|
The Effect Of Travel Motivation Factors On Satisfaction And Loyalty Towards Malaysia As A Destination Choice: A Study Of Indonesian Tourists.
Master
Completed
2019
Co-supervisor
|
An Investigation Of The Factors Influencing Consumers' Buying Behaviour Of The Low-Cost Carriers In Malaysia
.
Master
Completed
2018
Main Supervisor
|
A Study Of Marketing Opportunity In Exporting Animal Products From Malaysia:
An Application Of Shift-Share Method
.
Master
Completed
2018
Main Supervisor
|
Factors Influencing Consumer Perceived Risks Towards Online Purchase Intention Of Electronic Products In Malaysia.
Master
Completed
2018
Main Supervisor
|
Factors Affecting International Students' Satisfaction: Empirical Study Of Public Higher Learning Institutions In Malaysia.
Master
Completed
2018
Main Supervisor
|
Factors Affecting Malaysian Consumers’ Satisfaction Towards Eco-Friendly Products.
Master
Completed
2017
Main Supervisor
|
The Impact Of Marketing Strategies On Green Products Purchasing Behaviour:
A Study On Malaysian Consumers` Perspectives
.
Master
Completed
2017
Main Supervisor
|
Factors Affecting On Consumer Purchasing Intention: A Study Of Online Shopping In Bangladesh.
Master
Completed
2017
Main Supervisor
|
The Impact Of Brand Image On Consumer Purchase Intention: A Study Of The Smartphone Industry In Malaysia.
Master
Completed
2017
Main Supervisor
|
Young Customers’ Perception Towards Facebook As A Social Networking Site: An Empirical Study Of Filipino Consumers.
Master
Completed
2017
Main Supervisor
|
Factors Influencing Customer Loyalty Towards Fast Food Restaurants In Malaysia: An Empirical Study.
Master
Completed
2017
Main Supervisor
|
Factors Affecting International Students' Level Of Satisfaction Towards Selected Public Higher Learning Institutiions In Malaysia.
Master
Completed
2017
Main Supervisor
|
Influence Of Store Brand Equity Dimension On The Malaysian Customers' Intention To Repurchase Store-Brand Products.
Master
Completed
2017
Co-supervisor
|
The Effect Of Religiosity And Cultural Values On Purchase Intention Of Bangladeshi Consumers.
Master
Completed
2016
Main Supervisor
|
Customer Perception Towards Ethical Advertisements In Malaysia.
Master
Completed
2016
Main Supervisor
|
Perception Of Muslim Consumers Towards Income Tax Rebate Through Zakat-On-Income: Malaysian Perspective.
Master
Completed
2015
Main Supervisor
|
Tourists’ Perception Towards An Effective Destination Brand: A Study Of Maldives
.
Master
Completed
2015
Main Supervisor
|
Green Products Purchasing Behavior In Malaysia: An Exploratory Study.
Master
Completed
2014
Main Supervisor
|
The Impact Of Negative Electonics Word-Of-Mouth On Consumers' Purchase Intention: A Motivational Analysis In The Malaysian Context.
Master
Completed
2013
Main Supervisor
|
Factors Affecting The Intention To Purchase Foreign Products (Imported Products): A Study From Bangladesh Consumers Perspective.
Master
Completed
2013
Main Supervisor
|
Measuring Customer Loyalty Through Satisfaction Towards Retail Marketing Strategy: An Empirical Study Of Malaysian Hypermarkets Perspectives.
Master
Completed
2013
Main Supervisor
|
Exploring Critical Factors For Tourist Satisfaction: An Empirical Investigation On Malaysia As An Islamic Tourist Destination.
Master
Completed
2013
Main Supervisor
|
Factors Affecting Choice Of Islamic Educational Branding: A Study On Iium International Students' Perspective.
Master
In Progress
Main Supervisor
|
Consumer Buying Intention Of Green Cosmetic Products In Sri Lanka.
Master
In Progress
Main Supervisor
|
Customer Satisfaction Of Coffee Store Products In Malaysia.
Master
In Progress
Main Supervisor
|
Factor Influencing Smartphone Purchase Intention From Lazada Online Shopping Platform In Malaysia.
Master
In Progress
Main Supervisor
|
Research Projects
Completed
2022 - 2023 | Sustainable Food Security in Modern Framework for Optimal Nutritional Well-being of Malaysian |
2021 - 2023 | ADVERTISING AND MAQASID SHARIAH: THE APPLICATION OF MAQASID SHARIAH PRINCIPLES IN ADVERTISING PRODUCTION |
2021 - 2022 | Empowering the community through sustainable health: An applied theory of Maqasid al-Shari?ah |
2020 - 2022 | Advertising: The Malaysian Perspective |
2020 - 2022 | Social Distancing Intention among University Students during Pandemic |
2019 - 2020 | 2nd Cycle Grant for IIIT - IIUM Text Book Research Project (2019 -2020) (International Institute of Islamic Thought (IIIT) Grant): PRINCIPLES OF MARKETING FROM AN ISLAMIC PERSPECTIVE |
2017 - 2017 | Higher Education Quality Enhancement Project (HEQEP) Accounting |
2017 - 2017 | Higher Education Quality Enhancement Project (HEQEP) Business |
2016 - 2020 | Internet and Persons with Disabilities: Implication towards Digital Inclusion Policy |
2016 - 2017 | Manjung Blueprint |
2015 - 2019 | Novel Islamic Framework for Television Advertising of Halal Products in Muslim Countries |
2015 - 2017 | Towards Devising A Fundamental Theory of Islamic Advertising |
2014 - 2018 | Developing a Framework of Quality Pledge by Addressing the Influence of Millennial Personality |
2013 - 2017 | Islamic Tourism in Malaysia: The Involvement of Travel and Tour Business as a Stakeholder in Strategizing Travel Packages |
2013 - 2014 | Measuring Customer Satisfaction and Loyalty Towards Marketing Retail Strategy: An Emprical Study of Some Selected Hypermarkets in Malaysia |
2012 - 2013 | Islamic Tourism:A study on Malaysian travel and tour businesses |
2012 - 2015 | Factors Influencing Selection of Higher Learning Institutes: an Empirical Investigation on Higher Learning's Institutions in Malaysia |
2011 - 2012 | An Investigation On The Factors Influencing Students Choosing Sales As Their Career |
2011 - 2014 | The Effect of Green Marketing Campaigns on Malaysian Consumers' Behaviour towards Environmental Protection |
2011 - 2013 | The Perception of Young Muslim Users Toward Facebook As Social Network Service : A Study Of Malaysian Users Perspective |
2011 - 2013 | Assessing Export Performance of Malaysian Furniture Industries Products: Measure of Competitiveness |
2010 - 2012 | Advertisement Effectiveness and Choice of Fast Food Restaurant: An Exploratory Study of Malay Muslim Consumers |
2010 - 2011 | An empirical study of religiosity and ethnocentrism to Purchase foreign goods across Malay Muslim Consumers |
2009 - 2011 | Factors Influencing Choice Of Telecommunication service Providers and its Implication to Malaysian Customers |
2008 - 2010 | An Investigation of Advertising Practices Banking under shari'ah Observation |
2007 - 2010 | E-Commerce: The Study of the Perception of Malaysian Consumers towards Internet Banking System. |
On-Going
2024 - Present | Customer Attitudinal Intention to Use of Artificial Intelligence (AI) Enable Robotic-waiter Services in Restaurant Business |
2024 - Present | Enhancing Energy Efficiency and Reducing Lighting Costs Through Electrodeless Sulfur Lamps with Microwave Excitation |
2023 - Present | Assessing Food Waste Minimization Behaviour of the Households Using Behavioural Economics' Tools and Maqasid Al-Shariah Perspectives - A Case of Klang Valley, Malaysia |
2019 - Present | Acritical Success Model for Public-Private Partnership (PPP) Based Trust School Initiative |
2014 - Present | Market Assessment and Technology Commercialization of Bio-Chip Product for Food Security Detection |
Award & Recognition
17 Dec, 2023 | Best Paper Award - 29th KUALA LUMPUR INTERNATIONAL BUSINESS, ECONOMICS AND LAW CONFERENCE 2023 | International |
29 Sep, 2023 | 2nd Best Paper Award - 14th Global Islamic Marketing Conference | International |
07 Mar, 2023 | Best Paper Award - 11th ANNUAL INTERNATIONAL RESEARCH CONFERENCE - 2023 | International |
26 Nov, 2022 | Outstanding Scientist Award - www.sciencefather.com | International |
23 Nov, 2021 | Successful Academic People in Malaysia - British Publishing Academy, UK | International |
03 Jul, 2021 | Highest Citation in Citation Index Journal Award - International Islamic University Malaysia | University |
18 Jun, 2020 | Highest Citation in Citation Index Journal Award - International Islamic University Malaysia | University |
07 Feb, 2019 | Best Academic Outstanding Performance - British Publishing House, UK | International |
12 Jul, 2018 | Highest Citation in Citation Index Journal Award - International Islamic University Malaysia | University |
12 Jul, 2018 | Rector's Award for Special Contribution - International Islamic University Malaysia | University |
10 May, 2018 | Top 30 MyRA Contributor Award - International Islamic University Malaysia | University |
26 Feb, 2013 | Best Paper Award - Third Asia pacific Business Research Conference Committee | International |
27 Sep, 2011 | Best Paper Award - World Business, Economics and Finance Conference (WBEFC) Committee | International |
30 Nov, 2010 | Best Paper Award - 1st International Conference on Islamic Marketing and Branding (ICIMB) | International |
10 May, 2010 | Outstanding Researcher Award (University) - International Islamic University Malaysia | University |
02 Jan, 2010 | Best Paper Award - Annual Asian Business Research Conference Committee | International |
07 Mar, 2007 | Promising Researcher Award - International Islamic University Malaysia | University |
14 Mar, 2006 | Promising Researcher Award - International Islamic University Malaysia | University |