Faculties

Faculties

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z


Samshul Amry Bin Abdul Latif
Assistant Professor

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Staff Detail


PERSONAL DETAILS Date of Birth : 27th February 1978 Health : Excellent Status : Married with three children   EDUCATION 2016    UNIVERSITI UTARA MALAYSIA, KEDAH, MALAYSIA Ph.D (International Business) Thesis Title : The Effects of Consumer Racism, Ethnic Based Ethnocentrism and Ethnic Based Animosity Malaysian Malays? Product Judgment and Willingness To Buy Malaysian Chinese Products   Supervisors      :   &nbs ... show more

  • Doctor of Philosophy in International Business - Doctor of Philosophy, Universiti Utara Malaysia (UUM)
  • Master of Science (International Business) - Masters Degree, Universiti Utara Malaysia (UUM)
  • Bachelor of Commerce - Bachelor Degree, University of Otago
  • Economics, Business And Management ~ Economics, Business And Management ~ Marketing ~ Consumer Behaviour 131 - Consumer Boycott
  • Economics, Business And Management ~ Economics, Business And Management ~ Marketing ~ Consumer Behaviour 131 - Consumer Ethnocentrism, Consumer Animosity and Consumer Racism
FINAL YEAR PROJECT 2016/2017 2017/2018 2018/2019 2019/2020 2020/2021
INTERNSHIP 1 2016/2017 2017/2018 2018/2019 2019/2020
INTERNSHIP 2 2016/2017 2017/2018 2018/2019 2019/2020 2020/2021
INTRODUCTION TO HUMAN RESOURCE MANAGEMENT 2017/2018 2018/2019 2019/2020 2020/2021
INTRODUCTION TO TOURISM AND HOSPITALITY MARKETING 2017/2018 2018/2019 2019/2020 2020/2021
LEADERSHIP AND MANAGEMENT 2017/2018
PRINCIPLES AND PRACTICE OF MANAGEMENT 2017/2018 2018/2019 2019/2020 2020/2021
RESEARCH METHOD IN TOURISM AND HOSPITALITY 2017/2018
In Progress
2019 - Present River-Based Tourism in Muar: The potentials and threats
2017 - Present Financial security of single mothers in Malaysia
2017 - Present Consumer ethnocentrism and consumer animosity: testing of reconceptualized measurement scales in Malaysia
15 May 2017 Emerald Literati Network - Awards for Excellence 2017. Emerald Publishing - International level.
Article
2019 Measuring tourist satisfaction and motivation: an investigation on visitors to Kuala Lumpur. Cross Current International Journal of Economics, Management and Media Studies , 1 (3) pp.72-76
2017 Consumer racism: a scale modification. Asia Pacific Journal of Marketing and Logistics , 29 (3) pp.616-633
2016 A study on the boycott motivations of Malaysian non-Muslims. Journal of Islamic Marketing , 7 (3) pp.264-287
2015 Boycott and racism: a loaf of bread is just a loaf of bread. Emerald Emerging Markets Case Studies , 5 (6) pp.1-3
2011 Gloria Jean's coffee in Malaysia. Emerging Markets Case Studies , 1 (1) pp.1-7

Conference or Workshop Item

2019 Motivation of first-time, repeat, and serial backpackers: a Malaysian perspective. In: International Language and Tourism Conference 2019
2019 The use of social media for trip planning process: study of domestic tourists to Pahang. In: International Language and Tourism Conference 2019
2018 The effects of hotel image, brand image and employee performance on customer satisfaction of Muslim youths towards Muslim-friendly hotels. In: International Conference on Halal Tourism, Products and Services “Supporting the Achievement of Sustainable Development Goals” IHCTPS 2018
2015 An examination of the effects of consumer racism and consumer ethnocentrism on willingness to buy products associated with ethnic Chinese. In: Australia New Zealand International Business Academy (ANZIBA) Conference 2015

Book

2017 Malays consumer racism ethnocentrism and animosity. IIUM Press, International Islamic University Malaysia . ISBN 978-967-418-527-5
2017 Malays' consumer racism, ethnocentrism and animosity. IIUM Press, International Islamic University Malaysia . ISBN 978-967-418-527-5

Book Section

2021 The effects of trust on parasocial interaction of Malaysian facebook (FB) travel community. In: Handbook of Research on Technology Applications for Effective Customer Engagement IGI Global , pp.76-90
2021 The effects of trust on parasocial interaction of Malaysian facebook (FB) travel community. In: Handbook of Research on Technology Applications for Effective Customer Engagement IGI Global , pp.76-90
2020 Muslim youths’ satisfaction toward muslim-friendly hotels: examining the effects of hotel image, brand image and employee performance. In: Transcending Cultural Frontiers Springer Nature . ISBN 978-981-15-4453-8 , pp.141-158
2015 Antecedents to willingness to boycott among Malaysian Muslims. In: Emerging Research on Islamic Marketing and Tourism in the Global Economy IGI Global . ISBN 9781466662728 , pp.70-106