Staff Directory
Academic Qualification
- IJAZAH DOKTOR FALSAFAH (KOMUNIKASI) - Doctor of Philosophy, Universiti Kebangsaan Malaysia (UKM)
Mohd Helmi Bin Yusoh (Dr.)
Assistant Professor
IIUM Gombak Campus
ABDULHAMID ABUSULAYMAN KULLIYYAH OF ISLAMIC REVEALED KNOWLEDGE AND HUMAN SCIENCES
helmiyusoh@iium.edu.my
5124
Teaching Responsibilities
COMMUNICATION IN THE DIGITAL AGE | 2024/2025 2023/2024 2022/2023 |
FINAL YEAR PROJECT I | 2024/2025 2023/2024 2022/2023 2021/2022 2020/2021 2019/2020 |
FINAL YEAR PROJECT II | 2024/2025 2023/2024 2022/2023 2021/2022 2020/2021 2019/2020 |
INTRODUCTION TO COMMUNICATION | 2024/2025 2023/2024 2022/2023 2021/2022 2020/2021 2019/2020 |
MEDIA AND COMMUNICATION THEORY | 2020/2021 2018/2019 |
MEDIA PRODUCTION | 2022/2023 2021/2022 2020/2021 2019/2020 |
MEDIATED COMMUNICATION | 2021/2022 |
PHOTOJOURNALISM | 2019/2020 |
PRACTICAL TRAINING | 2024/2025 2023/2024 2022/2023 |
SCRIPTWRITING FOR RADIO AND TELEVISION | 2019/2020 |
VIDEO PRODUCTION I | 2018/2019 |
VISUAL COMMUNICATION | 2023/2024 2021/2022 2020/2021 |
Supervision
Framing Malaysian Politics Through Humor: An Analysis Of Instagram Accounts.
Ph.D
In Progress
Co-supervisor
|
Use of Artificial Intelligence in IMC Digital Marketing Communication. Use Of Artificial Intelligence In Imc Digital Marketing Communication.
Ph.D
In Progress
Co-supervisor
|
The Role Of Social Media Use, Political Efficacy, And Media Credibility In Understanding Political Participation Among Youths.
Ph.D
In Progress
Co-supervisor
|
Persuasive Communication In Da'Wah: A Study On Aida Azlin'S Love Letter.
Master
Completed
2023
Main Supervisor
|
Framing Migrants in Malaysia: Content Analysis of News Coverage on Migrant Issues in Online English Language Newspapers "The Star" and "Free Malaysia Today". Framing Migrants In Malaysia: Content Analysis Of News Coverage On Migrant Issues In Online English Language Newspapers "The Star" And "Free Malaysia Today".
Master
In Progress
Main Supervisor
|
Research Projects
Completed
2023 - 2024 | Promotion of Health Diets in Malaysia |
2023 - 2024 | Media Engagement Plan to Support the Implementation of the Mandatory Front Pack Labelling. |
2022 - 2023 | Monitoring, Evaluation and Learning (MEL) of the Behavioural Change Communication Strategy ? Salt Reduction |
2021 - 2023 | Developing a Strategic Communication Intervention Manual to Inform and Correct Misinformation and Misconception about Vaccination using Valid Islamic Evidence |
2019 - 2019 | Perception of Issues and Media Usage among Factory Workers in Malaysia |
2019 - 2022 | FORMULATING AN EFFECTIVE GUIDELINE ON ONLINE RESOURCES PERTAINING TO THE MISUNDERSTANDING OF VACCINATION AND ITS IMPORTANCE |
2018 - 2020 | DEVELOPING A MODULE FOR PRODUCING MULTIMEDIA CONTENT FOR SCIENTIFIC RESEARCH |
On-Going
2023 - Present | Media and Communication in Malaysia |
Publications
Article
2024 | Mapping out factors that undermining vaccine uptake in Malaysia: a multiple perspective. IIUM Medical Journal Malaysia, 23 (1) pp. 106-114 |
2023 | The view of maqasid al-shari’ah on vaccination: a systematic literature review. Journal of Islamic, Social, Economics and Development, 8 (54) pp. 61-70 |
2022 | Challenging the journalistic ideal of objectivity in reporting vaccination. IIUM Medical Journal Malaysia, 21 (4) pp. 71-79 |
2020 | Framing sustainable energy : a comparative analysis of Malay and English newspaper in Malaysia. International Journal of Asian Social Science, 10 (6) pp. 295-306 |
2020 | The coverage of vaccination in the Malay newspapers: an exploratory study. Asian Journal of Applied Communication (AJAC), 9 (1) pp. 351-366 |
Conference or Workshop Item
2021 | Contrasting the coverage of renewable energy in Malaysian English and Malay newspapers. In: 28th annual AMIC Conference, |
2019 | Predictors of voting behavior & support towards Malaysian leaders: A study among factory workers in Malaysia. In: Communication Research Seminar (CORENA) 2019, |
Book Section
2022 | Vaccine communication and the media credibility in addressing vaccine hesitancy: a focus on Malaysia. In: Intech Open, ISBN: , pp. 1-12 |
Monograph
2020 | Developing a module for producing multimedia content for scientific research. In: , |